College Chevrolet Buick Announces GM And Man U Team Up In Seven Year Jersey Deal
The 134-year-old team and the century-old car manufacturer agreed on a jersey sponsorship to last seven years and to replace the current sponsorship with Aon.
Online, July 31, 2012 (Newswire.com) - College Chevrolet Buick is excited to be a part of the new sponsorship with Manchester United. Just yesterday, General Motors and Manchester United announced a new and exciting sponsorship. Beginning in the 2014/2015 season, Chevrolet will sponsor the world-renowned soccer team's jerseys for seven years. Chevrolet is currently the Official Car Partner of Man U and will be replacing Aon as the shirt sponsors.
Aon has been the soccer team's jersey sponsor for the last three years and was the fourth in what is now the only five shirt sponsors Manchester United has ever had in its 134-year legacy. Aon is a global provider of risk management services, insurance, and human resource consulting and had only signed a four-year deal.
College Chevrolet Buick, Manchester United, and General Motors are all ecstatic about the new sponsorship. The soccer team's Commercial Director, Richard Arnold, happily reported, "This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world."
GM'S North American VP of U.S. Sales and Service, Alan Batey, found the new sponsorship to be an honor: "We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world. Manchester United's statistics are impressive, but this relationship goes far beyond the numbers--this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere."
Chevrolet also recently revealed a four-year deal with Liverpool Football Club, becoming its automotive partner. However, this is a completely separate deal from the Man U sponsorship. GM spokesman, Tom Henderson, clarified, "We sponsor both clubs because they are two of the most legendary clubs in the world. For us it's about global reach to fans who are really passionate about soccer."
It is that passion that makes the deal between GM and Manchester United so thrilling for College Chevrolet Buick, soccer fans, and Chevy drivers everywhere.
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About College Chevrolet Buick
The goal of College Chevrolet Buick is to exceed every expectation of their customers beginning when they walk in the door and not ending until they drive away in their dream car. Their outstanding sales department makes it their priority to make sure customers feel absolutely comfortable with the choices they make in a no-pressure atmosphere. The service and parts departments offer top-of-the-line service in repairs and products. In addition, their excellent finance department is always ready to find ways to help customers make their dream cars affordable.
About Chevrolet
Chevrolet was founded in Detroit in 1911. Since then, the company has sold over 214 million Chevy cars and trucks. Chevrolet features cars with outstanding performance, high fuel-efficiency, successful design, and the ride of a lifetime.
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Tags: AON, Chevrolet, College Chevrolet Buick, General Motors, GM, jersey, Man U, Manchester United, sponsorship