Colorado Promotional Group Attracts Dynamic New Talent

Thornton, Colorado, May 6, 2015 (Newswire.com) - “Our firm has been growing steadily,” said Brandon, the director of operations at Colorado Promotional Group. “If we want to keep doing so, we know it’s necessary to build our team. We’re working to attract the sharpest young minds in the industry.”

The firm has no problem reaching those people because of the leaders’ commitment to development of each individual on the team. As Brandon added, “We know young professionals want to improve on a regular basis. That’s why we offer ongoing training and a variety of skill-building options. Also, we promote based on merit, not seniority. These things make our firm an attractive destination for ambitious individuals.”

"You have to commit to the process. Attracting young talent doesn't happen by accident. It takes concerted effort and careful planning."

Brandon, Director of Operations

Brandon is looking for people who want to start on long-term career paths. As the director put it, “If a candidate is just looking for a good job, he or she may not have what it takes to thrive at Colorado Promotional Group. We take the long view in everything we do. That includes hiring. We’re always seeking career-minded individuals who want to grow right along with our company.” 

Colorado Promotional Group’s Director Offers Strategies for Attracting College Graduates

When trying to bring in top college graduates to Colorado Promotional Group, Brandon uses some specific strategies. As he stated, “You have to commit to the process. Attracting young talent doesn’t happen by accident. It takes concerted effort and careful planning.”

The first thing Brandon does is be proactive. “I make sure graduates know about our company,” he said. “They need to get a sense of our company culture and know they will be able to thrive as members of our team. We maintain an active presence at local universities with marketing programs. It’s essential that talented newcomers know what our organization can offer early in the process.”

Managers at Colorado Promotional Group also use their training program as a recruitment tool. As Brandon explained, “Some companies bring in new graduates only to have them perform menial tasks. Our in-depth training program educates new additions in every aspect of the business. That means they can make an impact right away. We know how important that is to the millennial generation and other young professionals entering the workforce. Within our firm, these ambitious people make a real difference almost immediately.”

About Colorado Promotional Group

Colorado Promotional Group creates dynamic on-site promotional campaigns that deliver consistent results for clients of all sizes. The firm applies cutting-edge research techniques to analyze markets and demographics. Information gained from this research fuels the company’s precise initiatives and ensures that each brand is positioned to the most receptive audience for maximum market saturation. By combining precise planning and unrivaled implementation strategies, Colorado Promotional Group has earned a reputation as an innovative leader in the marketing and consulting services industry. The company looks forward to a bright future of growing businesses and sharpening brands while providing a high return on investment.​