Colorado Promotional Group Builds Team to Encourage Leaders

Thornton, Colorado, October 30, 2015 (Newswire.com) - ​​At Colorado Promotional Group, the leadership team prioritizes the health and growth of the firm’s culture. “By making sure our office environment encourages collaboration and trust, the team operates much more efficiently and produces results no individual could achieve alone,” explained Brandon, the company’s director of operations. “This success helps us grow, and growth creates opportunities for ambitious professionals to be promoted into higher levels of responsibility.”

As an example, Brandon points to Randi, who recently advanced to the role of director. He said Randi is a great example of the system in action; she helped the business grow, and in turn, her commitment and leadership skills helped her earn the right to wield greater responsibility. To celebrate, Brandon has some special activities planned for the Colorado Promotional Group team, though he’s keeping the specifics quiet.

"I believe it is my responsibility as a business leader to raise other leaders,"

Brandon , Director of Operations

Colorado Promotional Group’s Director Shares Techniques for Developing Leaders

“I believe it is my responsibility as a business leader to raise other leaders,” Brandon declared. “Keeping people on track for leadership roles helps them stay engaged and excited about their work. It also makes my life a little easier by cutting down the learning curve for people advancing into new roles. If they are prepared for the responsibilities of being leaders, all they need to figure out are the details of the positions.”

Brandon has a few different strategies for grooming leaders at Colorado Promotional Group. One of the simplest and most effective is to encourage networking. If striking up conversations is difficult for someone, Brandon makes sure he or she is able to shadow a more experienced networker.

Shadowing is directly related to another tool Brandon utilizes to develop his team – mentorship. New associates are paired with experienced marketers as soon as they join the firm. This system allows them access to the support and knowledge of helpful colleagues.

Both of these tactics provide growth opportunities for people who want them, Brandon shared. Colorado Promotional Group also sponsors such activities as educational seminars, cross-training opportunities with other offices, and access to weekend retreats. “Developing individuals helps me build a great team, which makes the firm successful, which provides advancement options. It’s an upward spiral,” Brandon stated.

About Colorado Promotional Group

Colorado Promotional Group creates dynamic on-site promotional campaigns that deliver consistent results for clients of all sizes. The firm applies cutting-edge research techniques to analyze markets and demographics. Information gained from this research fuels the company’s precise initiatives and ensures that each brand is positioned to the most receptive audience for maximum market saturation. By combining precise planning and unrivaled implementation strategies, Colorado Promotional Group has earned a reputation as an innovative leader in the marketing and consulting services industry. The company looks forward to a bright future of growing businesses and sharpening brands while providing a high return on investment.