Colorado Promotional Group Emphasizes Training

Thornton, Colorado, September 2, 2015 (Newswire.com) - “This has been a great year for Colorado Promotional Group,” said Brandon, the director of operations. “Our success is due to the individuals who work here. Our team is our most strategic investment.”

The executive team has implemented a state-of-the-art development program. In addition to the latest training in topics ranging from marketing to leadership skills, the managers also offer an individualized coaching program. “It’s important that we leverage each other’s skills,” said Brandon. “We have a lot of in-house knowledge that can’t be taught in a classroom.”

"For us to succeed, we all need to be working toward the same goals,"

Brandon, Director of Operations

Brandon and the executive team also understand that a shared company vision is part of the development process. “For us to succeed, we all need to be working toward the same goals,” he said. “Everyone needs to understand how his or her job affects the bottom line. It doesn’t matter if you are a new hire or a seasoned team member.” Each contributor’s objectives include deliverables which correspond to corporate milestones. “Instead of saying, ‘Do your best,’ we attach real numbers to the projects we assign,” he added.

“Another aspect of shared goals is rewarding the team,” said Brandon. In addition to measuring objectives, management has established a number of incentive programs. “When we accomplish significant milestones, it’s important to celebrate. It could be a dinner party or a trip to an exotic locale. As the company succeeds, so do our people,” he added.

Colorado Promotional Group’s Learning Environment Retains Team Members

The company leaders spend a lot of time and effort on training their people, which is why one of their objectives is to retain team members for long periods of time. “Due to our unique approach to training, we find that our team members prefer to develop their careers here at Colorado Promotional Group,” said the director. “Our retention rate is very high.”

The low turnover rate is a product of a conscious approach at Colorado Promotional Group. The leaders begin the process by being selective during the hiring phase. “We look for people who will integrate into our team-based culture,” said Brandon. “If they aren’t going to be good fits, they won’t last.”

They also provide growth opportunities and team-building events, which add value to people’s careers. “We make our development program challenging, but it’s also fun,” stated the director. “We give individuals the chance to travel to conferences in desirable locations, plus we host team-building excursions to off-the-beaten-path settings. We also ask industry experts to give us a hand now and then. Whatever our people need, we get it for them.”

“At Colorado Promotional Group, we are successful because we are people-centric,” said Brandon. “Our focus on training and retention demonstrates that. We support a collaborative culture where everyone knows they are pieces of the larger picture. That’s why we are the leaders in the industry.”

About Colorado Promotional Group

Colorado Promotional Group creates dynamic on-site promotional campaigns that deliver consistent results for clients of all sizes. The firm applies cutting-edge research techniques to analyze markets and demographics. Information gained from this research fuels the company’s precise initiatives and ensures that each brand is positioned to the most receptive audience for maximum market saturation. By combining precise planning and unrivaled implementation strategies, Colorado Promotional Group has earned a reputation as an innovative leader in the marketing and consulting services industry. The company looks forward to a bright future of growing businesses and sharpening brands while providing a high return on investment.