Colorado Promotional Group on Building Company Culture

Thornton, Colorado, June 26, 2015 (Newswire.com) - ​Brandon, Colorado Promotional Group’s director of operations, shared why a good company culture is critical to success. “Your culture sets the tone for your operations,” he said. “If your workplace is one in which people feel secure sharing ideas and working together, this flows to other areas. It defines how your team interacts with customers and others. On the other hand, if your culture pits team members against each other, ruthless behaviors begin to emerge. This can hurt your company’s values.”

According to Brandon, the type of culture nurtured is not only important to team members, but to customers, vendors, and future associates as well. “At Colorado Promotional Group, we recognize that people today are looking for more than products and services,” he said. “They want to know that the companies with which they do business share their values. This is very important to them. Millennials in particular notice workplace environment, as well as a company’s commitment to social responsibility. This impacts their job decisions.”

"We value, welcome, and even encourage input from our associates,"

Brandon , Director of Operations

Colorado Promotional Group Describes How to Nurture a Successful Company Culture

At Colorado Promotional Group, the company culture can best be described as empowering. “If there’s one thing we focus on, it’s ensuring that our team members have the resources to achieve their goals,” noted Brandon. “This includes comprehensive and continual training. From the moment associates join our team, they’re immersed in an ongoing learning experience. This is designed to advance them to the next level.”

“We value, welcome, and even encourage input from our associates,” Brandon added. “Leadership is about being inclusive of all ideas. This is the behavior we model and it is adopted throughout the entire team.”

Teamwork is prominent as well. “We expect our team members to work together in a collaborative manner,” Brandon explained. “We host friendly competitions between teams. However, the most important factor is that we help each other grow. We lift each other.”

“We also make time to laugh and play together,” Brandon added. “From evening events, to retreats, to in-office contests, we always have something fun happening.”

Brandon concluded, “This company reflects what we believe: the ideal workplace should include happiness, trust, and support. We don’t just survive in business. We thrive.”

About Colorado Promotional Group

Colorado Promotional Group creates dynamic on-site promotional campaigns that deliver consistent results for clients of all sizes. The firm applies cutting-edge research techniques to analyze markets and demographics. Information gained from this research fuels the company’s precise initiatives and ensures that each brand is positioned to the most receptive audience for maximum market saturation. By combining precise planning and unrivaled implementation strategies, Colorado Promotional Group has earned a reputation as an innovative leader in the marketing and consulting services industry. The company looks forward to a bright future of growing businesses and sharpening brands while providing a high return on investment.