Columbia Sportswear Launches New Omni-Heat(TM) Warmth Technology

Online, December 11, 2010 (Newswire.com) - Columbia Sportswear Company, a leading innovator in the global active outdoor apparel, footwear, accessories and equipment markets, announced today that it will celebrate the public availability of its new Omni-Heat technologies with the launch of the largest and
most integrated global marketing campaign in the company's history.

Omni-Heat delivers industry-leading warmth and superior regulation of body temperature without added bulk. The innovative reflective technology keeps people 20% warmer than ordinary liners while allowing excess heat and moisture vapor to escape, making Omni-Heat
perfect for almost any outdoor activity.

At the 2010 Winter Olympic Games, members of the Canadian Freestyle Ski Team were equipped with custom Columbia Omni-Heat gear that helped them stay warm and limber in successful pursuit of the first Canadian Olympic gold medal ever won on home soil. Now, the technology is available to consumers around the world in nearly 100 styles of apparel, footwear and accessories.

To share the benefit of this groundbreaking advance in the world of outdoor apparel, Columbia created a global ad campaign as innovative as Omni-Heat itself. The marketing launch features print, online, web broadcast, social media and event marketing that introduces Omni-Heat to the public in an interactive and experiential way.