CommCore and Reputation Garage Partner Up to Offer Innovative "Reputational Performance" Program

Online, April 14, 2011 (Newswire.com) - New York, NY - CommCore Consulting Group announced that it has joined forces with Reputation Garage LLC to develop and run executive management teams through new programs that improve reputational performance and guard against costly blunders.

The programs take a proactive approach that is both more preventative and hands on than traditional crisis planning. The service combines brand reputation planning, risk management, and strategic crisis communications.

"The CEOs and management teams we work with are coming to recognize that ensuring reputational performance is an issue requiring more attention at the top of the house," remarks Jerry Doyle, Principal at CommCore. "In today's WikiLeaks world, an image can no longer be restored by having PR simply swoop in to clean up the mess. High performing management teams have to learn how to avoid the reputational missteps in the first place. They need to be given a more powerful reputational lens and then taught how to use it in their day-to-day."

CommCore has provided coaching and counsel to leaders during some of the world's most visible crises, spanning everything from product tampering and recalls to natural disasters, plant/factory fires, management scandals, safety issues, fraud and more. Increasingly, CommCore is being brought in before the alarm bells ring to help a team prepare for the worst.

"It is false and increasingly dangerous in a social media world to assume that the publics that are important to your organization automatically see you as you see yourself, said Jarvis Cromwell, Managing Principal of Reputation Garage. "Time and again we see missteps that morph into costly crises. Many are due to a kind of reputational myopia within the organization. The good news is that planning and training can help reduce this risk quickly and cost-effectively."

The program guides management teams through a disciplined, step-by-step process to improve reputational performance.
• Developing clearer reputation objectives
• Improving executive decision-making through training
• Improving message believability
• Establishing stronger reputational controls.

The phased program includes discovery/design, reputation audit, management workshop, and metrics/reporting components.

About CommCore Consulting Group:
CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response,executive media and presentation training, message development, and staff internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman - a lawyer, award-winning journalist, and co-author of the best-selling book Get To The Point. CommCore is headquartered in Washington, D.C., and has offices in New York City and Los Angeles. More information about the company is available at www.commcoreconsulting.com.

About Reputation Garage:
Reputation Garage is a strategic communications firm founded in 2009 by Jarvis Cromwell, a former big company chief marketing officer who has also held senior level agency and corporate communications positions. Tactically agnostic, the firm is focused on helping organizations and their leadership teams improve Reputational Performance. Clients include everything from start-ups to Fortune 500 brands. More information is available at www.reputationgarage.com