Confident Essentials Tells You To Celebrate Your Inner Bitch

Online, June 22, 2014 (Newswire.com) - A new and exciting apparel has just hit the market, with a bold and confident statement of womanhood in just three little words, "I'm That Bitch" t-shirt apparel. Confident Essentials created "I'm That BITCH" with the main goal of empowering woman. We chose to do this by taking a word that is traditionally used to degrade, objectify and in some cases even take away power and turn it into a word that represents empowerment. We chose the word BITCH to make our statement to the world.

"Confident Essentials" understands that women are the foundation of society, and our products are designed to compliment that strength. Confident Essentials created "I'm That BITCH" with the main goal of empowering woman. We chose to do this by taking a word that is traditionally used to degrade, objectify and in some cases even take away power and turn it into a word that represents empowerment. We chose the word BITCH to make our statement to the world.
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The word BITCH is our acronym meaning Bold, Intelligent, Talented, Creative and Heroic; simply put, words that describe every woman. When you see the word BITCH on our products or website, the intent is not to challenge a woman's self worth, but to show acceptance and pride for what she symbolizes. "Confident Essentials" is not your average retail clothing organization. We don't cater to the traditional consumer. Our clientele is a network of unique women. Women who are a source of inner strength that exudes power and fierce capabilities. Confident Essentials views this as an opportunity to harness this power and create a network of change. It's our version of "Women Uplifting Women".

BITCHES come in all shapes & sizes, styles and colors. Browse our website to find the right fit and style for you! We offer short sleeve, racer back, box tees. We invite everyone to check out the "I'm That Bitch" t-shirt apparel today