Connectivity Agency Wins Big - Signs as AOR for Gainesville Regional Utilities
Tampa, FL, April 15, 2016 (Newswire.com) - Connectivity Agency recently was selected as Agency of Record for Gainesville Regional Utility after a search of multiple in-state advertising agencies.
The Connectivity team presentation was led by Account Manager Leo Davies who focused on highlighting the extensive list of in-state clients Connectivity represents, such as Gold & Diamond Source, Department of Children & Families, Empath Health, Tropical Smoothie, Ruth Law Team and more.
The team at GRU selected Connectivity in part because of their experience in developing media campaigns that reach consumers across traditional, non-traditional and digital mediums!
According to Connectivity Agency CEO Sean Halter, “With a brand like GRU the focus is predominantly on helping their customer base understand many of the great services that are available to them as a customer of Gainesville Regional Utility.”
This year’s campaign is expected to include a mix of social media with a focus on customer engagement, as well as traditional and digital media. The 2016 campaign is expected to launch in June and run through the tail end of the year.
About Connectivity
Connectivity Agency is a full service agency with offices in Tampa and Austin. They focus on a mix of National and local brands like Pabst Brewing Company, Johnson & Johnson, Sonic Automotive, Margaritaville and First Watch restaurants - providing national strength but a localized approach to media. Each campaign often runs the gambit from tradition media, such as TV and radio, to digital like Pandora and YouTube as well as experiential marketing including custom wrapped vehicles, outdoor chalk campaigns and hand painted wall murals. Today’s brands are faced with even more consumer segmentation than ever before with literally thousands of traditional and digital choices in front of them. Connectivity systematically helps their clients reduce waste and increase conversations and connections with those core consumers. www.connectivityagency.com
About Gainesville Regional Utility
Gainesville Regional Utilities, known as GRU, is a multi-service utility owned by the City of Gainesville. We are the 5th largest municipal electric utility in Florida. Our combined services make us the most comprehensive utility service provider in the state. We serve approximately 93,000 retail and wholesale customers in Gainesville and surrounding areas, offering electric, natural gas, water, wastewater and telecommunications services. https://www.gru.com/
Contact:
Lisa Opferman
Source: Connectivity Marketing and Media Agency
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