Construction Machinery Industry Turned to a Global Brand Competition

Online, December 10, 2013 (Newswire.com) - The next five years , both the global and Chinese industry , the competition will be more intense. Competition among more systems, more comprehensive and in-depth . In the economic downturn , lack of demand in the market environment, as China's equipment manufacturing sector , the highest degree of internationalization , innovation on behalf of the strongest sectors , XCMG leading Chinese construction machinery industry in innovation and manufacturing sectors continue to make a major breakthrough.

"Innovation engine , brand engine, information engine driven XCMG international, help XCMG competitive era record to win the world , is the inevitable choice XCMG , will also be the inevitable choice after the era of competition ." Chairman Wang XCMG people in when a media reporter , the industrial structure of today's situation under the concept of industrial development concept, as well as the strategic choice XCMG launched a brilliant expositions .

He pointed out that the global construction machinery industry is still in an adjustment phase , the market demand contraction, increasingly fierce competition in the industry , but now this strategic choice not to continue the pattern of convergence . A few years later , with the level of integration of Chinese and foreign enterprises , the construction machinery industry is bound to enter a competitive global era . At that time , the competition among enterprises will be competing , competing products from a single global brand steering competitive , global market structure changes will occur. The face of the upcoming era of competition , XCMG ready .

Wang Min , chairman of the development of construction machinery industry , presents distinctive " XCMG three theory", that is, " Everest climb on top ", " attitude on medium speed " and " forward control " theory, lead to a lot of people in the industry in-depth thinking. " On top of Everest climbing " means XCMG will gather more money , wisdom and talent , mustering the last few hundred meters and the last 10% of the spirit to overcome the problem of the construction machinery industry Everest ; " mentality on medium speed " refers to the face of the industry downturn , lack of demand and excess capacity , high-speed mentality XCMG from high-growth period , and adjusted to the speed of mind ; " forward control theory" emphasizes corporate pilots in the face of economic slowdown , you can not just have the ability of emergency , be sure to use a very forward-looking vision , to anticipate possible changes in front of the high-speed development of the next , and thinking well ahead of the new path .

In addition, the "innovation engine brand engine , engine information , the depth of drive internationalization" of the "three engines " strategy, is also being mentioned repeatedly Wang Min , chairman of the summit . "Three engine" strategy refers XCMG engine will build high-end technology to create high-end talent engines and technology to build the core components of the engine , etc., to build XCMG innovation engine ; same time, through " standardization drive ", " dual-brand drive , "and " high -quality drivers , " perfect XCMG brand engine ; Finally , XCMG will be committed to the" management cloud Drive "," service cloud Drive "and" commercial cloud driven " to support the " three cloud -driven " system complete information XCMG engine . Wang Min , chairman believes , "three engines " common force , will help to further deepen XCMG overseas strategy , creating competitive era to win.

Wang Min , chairman also noted XCMG will jump behind the " one hundred billion yuan " in the lateral body , speed up transformation and upgrading and innovation-driven , relying on the world's largest , most advanced domestic high-end market has overwhelming advantages of products and technologies for the most the nature of the growth driving force , strengthen the global industry resource control and configuration inspire cohesion international development of new competitive potential in order to provide a full range of comprehensive systems solutions , highlighting the user value, XCMG value and world brand reputation , continued to strengthen XCMG positive energy infiltrate and influence the global spread , creating a very thick, aggressive and powerful dynamic , highly international competitiveness, make people proud of the world's top companies.