Content Is Cash: Recommended Reading for Marketing and Business Book Enthusiasts

Online, August 4, 2011 (Newswire.com) - At a time of the year when most business professionals and marketers are thinking about finishing the fourth quarter with profits, many are turning for hot ideas, proven strategies, and mind-blowing insight between the pages of a good book. 'Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz' [Que Publishing, 2011, Paperback], by Wendy Montes de Oca, MBA, is right there at the top of the recommended reading list.

Mentioned this month by Amazon and Target Marketing, 'Content Is Cash' is a title to consider for avid web marketing and business book readers. It also has received pre-publication accolades from some of the best in the industry such as Michael Masterson, Bob Bly, Martin Weiss, Ph.D., MaryEllen Tribby and others. In addition, it's creating buzz around the web with its featured low cost, high performing SONAR Content Distribution Model TM, also known as 'SONAR marketing'.

Says Montes de Oca, "I couldn't be more pleased. I'm thrilled the book is being embraced by industry leaders like Target Marketing and Amazon. I've been using the SONAR marketing techniques mentioned in the book for many years now and I'm ecstatic to finally share it with the masses."

She continues, "Content Is Cash was written with both experts and novices in mind. It's not based on theory, but real world proven strategies. It will walk a reader through how to increase a website's visibility, traffic, sales and lead generation efforts using five free (organic) web marketing distribution channels: Syndicate partner sites, Online press releases, Network social communities, Article directories, and Relevant posts to blogs, forums & message boards (guerrilla marketing). It will also show readers how to harness the traffic by implementing a 'SONAR marketing' based website."

She concludes, "The SONAR model in Content Is Cash can be used for virtually any business, in any niche, and with any budget. Whether you're an entrepreneur, CEO, marketer, business professional, freelancer, online publisher -- or basically anyone looking to boost a websites performance -- this book will show you the formula for success. Definitely well worth the read!"

Content Is Cash will be available world-wide August 16, but can be pre-ordered now. For more information visit http://www.targetmarketingmag.com/article/leverage-content-build-relationships-learn-power-foursquare/1 or http://www.amazon.com/dp/0789741083/ref=pe_160420_20683510_pe_vfe_dp1.