Conversis Health wins website awards

Online, February 25, 2010 (Newswire.com) - Surrey-based digital agency Pull Digital has won two international awards for the design and build of Conversis Health, the specialist life sciences arm of translation and localisation firm Conversis.

Pull Digital and Conversis received a Platinum Award for best website design and a Gold Award for best overall website in the US-based MarCom awards. The awards are administered and judged by the Association of Marketing & Communications Professionals, and recognise outstanding creative achievement from around the world. The Conversis Health website was chosen from among 5,000 entries.

The website was developed by Conversis and Pull Digital using a bottom-up approach that put marketing and conversion goals first. Designers and copywriters were strategically briefed to produce a site that qualifies potential customers, attracts the attention of the right people and fast tracks customers to their desired information. The result is a purposeful design with persuasive architecture, a clear conversion path and search engine optimisation.

"We were so pleased with the Conversis Health website when we launched it.I believed then that it was an attractive, easy to navigate site that brings the Conversis brand to life. We've been given compliments by many customers for the site, so now to be recognised by our peers as well is like icing on the cake. Really good icing!" says Gary Muddyman, CEO and managing director of Conversis.

"We've worked with Pull for more than two years now and I cannot rate their work highly enough."

Chris Bullick, Pull Digital's director of marketing services says:

"This was a great chance to re-build an established site from the ground up. Conversis wanted a site that attracted and converted the right target so it was built around proven-to-convert key phrases, purposeful design, persuasive architecture and the right calls to action and search engine optimisation from the start. The result is that it is already delivering a more lucrative class of buyer to the client. We're delighted for Conversis and very pleased that our approach was recognised in this way."

Notes to editors

About Conversis:

Founded in 2003 and based in the United Kingdom, Conversis is now one of the world's fastest growing and most innovative providers of Globalisation, Internationalisation, Localisation and Translation (GILT) Services. In 2009 Conversis Health was launched to focus our growing expertise in medical translation.

As a multilingual one-stop-shop localisation company, we understand our clients' industry and business requirements and allocate the best resources to each job. Serving clients in more than 30 markets worldwide, Conversis is dedicated to advancing the understanding and use of GILT as a strategic business tool. More information can be found at www.conversisglobal.com.

About Pull Digital

Pull Digital is a UK online marketing agency that offers an unusual combination of capabilities. Pull creates websites from the ground up with clear marketing and conversion goals in mind from the outset, thus combining purposeful design with persuasive architecture, a clear conversion path, and search engine optimisation so that the site will deliver what their clients want - more leads, more sales, more customers or more revenue.

Pull is a small agency with big friends, having worked with companies including the BBC, Microsoft and Lee Cooper jeans, but also has many smaller friends that are big on the web too. www.pulldigital.com.