Conversition Launches Enhanced Twitter Sentiment Product as tweetfeel/biz

Online, November 5, 2009 (Newswire.com) - Toronto, November 4, 2009: CONVERSITION releases www.tweetfeel.com/biz , a subscription service website that allows users to monitor the feelings Twitter users express towards products, companies, and other popular topics such as celebrities and movies. This new offering builds on the success of the free consumer version, and includes an increased focus on accuracy and comprehensiveness.

Tweetfeel.com/biz incorporates traditional research methodologies to ensure that the entire process of measuring and reporting sentiment is as valid and reliable as possible. After users specify the relevant search terms and keywords, tweetfeel.com/biz immediately begins to gather tweets in real-time. Tweetfeel.com/biz then uses a multitude of complex algorithms to evaluate tweets in terms of both positive and negative sentiment.

Unique features available in tweetfeel/biz include the ability to create very specific and accurate search terms by specifying terms that must be searched and terms that must not be searched. Users can also build customized stories to monitor exactly how people are talking about each search term. These stories, or themes, allow users to identify the most popular and least popular topics, thereby permitting actionable insights to occur. Charts and graphs allow users to easily monitor changes in brand sentiment over time.

Tessie Ting explains, "Sentiment analysis is a difficult process in itself, but by developing a very comprehensive set of algorithms, and relying on our knowledge of valid research practices, tweetfeel/biz demonstrates a level of validity that makes brand tracking of Twitter data highly reliable and very simple."

"This industry is no longer just about sentiment," says Jean Davis. "It's about understanding why people have positive or negative feelings towards something. Understanding the story behind the emotions turns raw data into useful data."

For a personalized demonstration of tweetfeel.com/biz, please contact Jean Davis.

Tweetfeel.com/biz offers subscriptions for individual or small business users as well as enterprise pricing.

About Conversition Strategies:

Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data. Its strength lies in combining the expertise of respected market researchers with social media mavens.

For more information please feel free to contact:

Jeremy Chaput
[email protected]
647.998.3854