Cooperative Home Care Associates Announces Launch of New Cleaning Division

New York, NY, November 1, 2016 (Newswire.com) - Today, Cooperative Home Care Associates, a worker-owned homecare agency, announced that they have launched a new cleaning division, Cooperative Cleaning. Cooperative Cleaning provides residential cleaning services in the boroughs of Brooklyn, Manhattan and the Bronx. In addition, this model company specializes in on-demand hospitality cleanings for Airbnb hosts. Following the same worker-centric philosophy as CHCA, Cooperative Cleaning is providing its cleaners fair wages, benefits, training and the chance to become worker-owners in the cooperative.

On the creation of this new cleaning division, CHCA Executive Vice President Adria Powell said, “The launch of Cooperative Cleaning marks a unique opportunity to bring the experience and infrastructure of CHCA to residential cleaning, where progressive employment practices will be a much-needed disruption to the status quo. CHCA has always been at the forefront of the worker cooperative movement that recognizes that when the worker thrives, so does the business.”  

"The launch of Cooperative Cleaning marks a unique opportunity to bring the experience and infrastructure of CHCA to residential cleaning, where progressive employment practices will be a much-needed disruption to the status quo. CHCA has always been at the forefront of the worker cooperative movement that recognizes that when the worker thrives, so does the business."

Adria Powell, Executive Vice President

To build a client base made up of consistent, repeat-users, Cooperative Cleaning planned and executed the following strategies:

• As part of its initial rollout, Cooperative Cleaning launched its services with a pilot program in limited areas of Brooklyn.
• After optimizing its service quality in Brooklyn through surveys, direct outreach and client feedback, Cooperative Cleaning opened its services to clients in Manhattan and the Bronx.
• Grounding its approach in treating cleaners as true professionals, Cooperative Cleaning designed and facilitated an extensive, four-day paid training program for all of its cleaners.
• Since its first cleaning on November 16, 2015, Cooperative Cleaning has performed over 3,000 cleanings.

About Cooperative Home Care Associates: CHCA is a nationally recognized, worker-owned home care agency in the Bronx. CHCA was founded in 1985 to provide quality home care to clients by providing quality jobs for direct-care workers. CHCA is a certified B Corp since 2012 and as an inaugural recipient has been honored by B Lab since 2013 as a Best for the World Designee.

Source: Cooperative Home Care Associates