Cornerstone Events Uses Its Social Calendar to Good Effect

Metairie, Louisana, April 1, 2015 (Newswire.com) - “We want to use our social events to create an environment that helps our people grow as professionals,” said Chad, the firm’s director of operations. “We’re going to be much more successful if, during our team-building activities, we encourage interaction among Cornerstone Events’ team members.”

Chad said he has encouraged team members to find time to build relationships with each other that take them beyond the office. He said company outings such as picnics or an evening at the ballpark, and offsite receptions – even sharing a workday lunch – will help team members build lasting friendships and forge effective professional relationships. “Getting to know somebody as a friend isn’t just an eight-hour-a-day job,” he said. “Establishing enduring relationships goes well beyond the constraints of the normal workday.”

"What we've really accomplished with our team-building policy is to channel what our people would normally do in the conduct of their business and non-business affairs into an atmosphere that benefits them professionally and socially".

Chad, Director of Operations

Cornerstone Events Building Good Working Relationships

The company also encourages its team members to use social events to build relationships with the companies it represents. “We want to make sure these brands know us as individuals, not just as representatives of Cornerstone Events,” said Chad. “We’re looking for long-term relationships, and one of the best ways to achieve this goal is for the people we work with at other companies to like us for who we are, as well as what we represent.”

In the past, Cornerstone Events has sponsored workshops for its team members to help them develop productive working relationships with represented companies. Encouraging them to interact socially with individuals from these businesses takes this approach one step further.

“We have to fully understand a brand’s targets,” said Chad. “Once we have established a professional as well as a social relationship, we can work more closely with them to help them realize their ambitions, visions, and goals. There’s no better way to do this than to spend time with them away from a business environment and in a social setting.”

According to Chad, effective use of the Cornerstone Events’ social calendar has been well-received by its team members. “One of the key personality traits we look for when recruiting our team members is whether they’re outgoing and pleasant to be with,” he said. “They are already engaging and have developed successful personal relationships with people.”

Cornerstone Events recruits associates with outgoing personalities, so getting them to do what already comes naturally has been effective. “What we’ve really accomplished with our team-building policy is to channel what our people would normally do in the conduct of their business and non-business affairs into an atmosphere that benefits them professionally and socially,” said Chad. “In so doing, we’re also benefiting our company.”

About Cornerstone Events

Cornerstone Events specializes in unique event-based promotions that create long-term links between companies and customers. The firm’s talented and versatile brand ambassadors narrow their focus to each client’s most receptive audience through in-depth market analysis and demographic research. Cornerstone Events has built a reputation as an industry leader by emphasizing professional development and their team applies exceptional communication skills and unmatched execution strategies to craft initiatives that deliver consistent results for a wide range of clients. The firm’s success has led to expansion plans for the future as they will continue to provide superior service that drives incredible growth.