CottageCare® CEO Reports Back from the Field

Online, October 4, 2011 (Newswire.com) - Kansas City MO, - "Act justly. Be generous. Walk humbly."
When President and CEO Team, Tom and Sheri Schrader think of building their business; they think about caring not only for their customers but also for their employees. A key business value, that many would say lies at the core of their success, is the importance of personnel development. The Schrader's believe that if they raise conscientious and integral staff embodying teachable, compassionate attitudes, each customer will feel cared for and fully satisfied. This personal care was demonstrated over the past few months during site visits to select locations.

Although CottageCare has grown exponentially with locations all across the United States and Canada and has been touted as one of the best entrepreneurial businesses in America, Tom Schrader is committed to keeping a personal connection to each individual location and the needs of the staff therein - so this summer, Tom traveled to many of the US locations to challenge and encourage his employees. After all, in order for CottageCare to stay on top of their customer's needs and provide the best possible service, "SOP" must be intact in each CottageCare location. You may be asking, "What is SOP"? Well, as a CottageCare franchise, this acronym is deeply engrained in the daily routine and stands for "Standard Operating Procedure". Schrader praised Annette after visiting the Columbus Northeast office for posting an SOP reminder that read: "It is how CottageCare cleans! It is your job description! It is the What, When and How of your job." Annette clearly carries the value of CottageCare on as she manages an office in a clean and organized fashion as well as motivates her staff towards success with helpful tools and regular doses of encouragement. Visiting South Bend's high quality family run location was fun for Schrader, since he doesn't get around to all the offices that frequently. To see the spotlessly clean, brightly colored, upbeat office decor and well-organized layout of this office is to understand how they have come to have such a high quality staff. South Bend looks like, smells like and feels like the success that it is!

Additionally, the Schrader's visited CottageCare offices in Fort Wayne, IN, Blooming, IL, and Peoria, IL to gain insights into the factors related to these other successful offices experiencing growth. As a result, some offices are moving to improved locations with greater accessibility to CottageCare customers and gaining market share in their locations.

As CEO of CottageCare, Tom Schrader takes pride in staying innovative yet maintaining traditional values. For example, CottageCare launched a new customer appreciation initiative that simply says, "Thank You" after leaving each and every home clean. This full color, glossy table tent "Thank You" card not only shares CottageCare' s appreciation but also offers discounts on future cleanings, referral rewards for customers and the opportunity to purchase gift cards for friends and family.

About: CottageCare® Inc. ~ Clean Sweep Guarantee
CottageCare® Inc. is a leader in the housecleaning business. Backed by a 100% money-back Guarantee (*hourly and vacant cleanings excluded). CottageCare® has been providing customers "Freedom from Housework™" for over 35 years and is comprised of locally owned and operated individuals. E-Mail [email protected] or call 1-800-476-7830 for a waiting representative to field your call or click on CottageCare's website.
CottageCare® supports the Widows and Orphans Relief Fund see "Rwanda" at CottageCare's website.