Cowboys & Indians Magazine Circulation Growth

Online, February 11, 2011 (Newswire.com) - Once again defying industry trends, Cowboys & Indians, The Premier Magazine of the West, has announced another circulation increase. According to the magazine's ABC Publisher's Statement, for the six months ending December 31, 2010, C&I posted an all-time-high average total circulation of 161,722. When compared to the same period in 2009, this is a 4.4 percent increase in average total circulation.

Using the formula of 5.2 readers per copy as determined by the Magazine Publishers of America, Cowboys & Indians now has an average of 840,954 readers for each issue.

"As with the American West," says Cowboys & Indians publisher Gregory L. Brown, "the story of this magazine has been one of growth and expansion. From the very beginning we have focused on everything exceptional about the American West: history and legend, hardworking people, dramatic vistas, enduring values. And as the West has evolved to mean more than cowboys and Indians, we have expanded the scope of the magazine, reflecting all the West has come to signify to an ever-growing number of people who regard it as not merely a geographic locale, but also a state of mind and a way of life."

Throughout 2011, Brown predicts, "Cowboys & Indians will continue to attract new readers who view the West as a lifestyle, a culture, a feeling in the soul. We like to think of our magazine as an ongoing invitation to the best of the American West."

Published eight times per year, Cowboys & Indians is an international magazine of the highest quality covering the past, present, and future of the American West. Printed copies are available at fine newsstands everywhere, and an electronic edition is available through Zinio.com. The upcoming April issue, on sale March 2, will spotlight award-winning and platinum-selling country music superstar Miranda Lambert. For further information, contact Cowboys & Indians at 214-750-8222, or visit www.cowboysindians.com.