Craig Davidson Authors Article in Employee Benefits Advisor, In 2011, Education = Sales

Online, January 5, 2011 (Newswire.com) - In 2011, Education = Sales

Some years ago, I was a researcher for a major employee benefits educational association. I learned that changes in federal legislation mean big business for advisers because of the demand they create for education. So here is my educated prediction for the new year: the equation in 2011 will be education equals sales.

PPACA was the biggest single piece of benefits legislation since ERISA. It created an enormous demand for education among your prospects and customers. This demand is exacerbated by the confusion surrounding the regulations that have been issued so far and new threats that the whole thing may be repealed, replaced, defunded or struck down by the courts.

As a result, advisers with the most current knowledge about health care reform are in demand among perplexed employers. Remember: Educating your prospects and clients in 2011 equals more sales.

To read the complete article, visit:
http://eba.benefitnews.com/news/2011-education--sales-2684915-1.html

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About the Publication
Employee Benefit Adviser is owned by The Benefits Group of Source Media and is written for employee benefit brokers, advisers and consultants. The Benefits Group is the leading information resource for the ever-changing HR & Benefits marketplace.

About the Author
Craig J. Davidson, CEBS, is Principal of Davidson Marketing Group, LLC and the inventor of FutureOffice Network. Davidson's insurance and employee benefits expertise helped him build a sales technology company that supports insurance brokers and other professionals who want to differentiate their sales message and presence in a marketplace.