Craig Irvine Reveals How Being a Family Run Business Has Given Irvine's Africa Its Competitive Edge

Online, August 17, 2010 (Newswire.com) - (Norwich, UK). Talking to Food & Drink Digital, Craig Irvine, Managing Director of Irvine's Africa, explains how, even through its impressive expansion as a business the company has remained a family business. It's given the company a competitive edge, especially since many of their customers are also family-run businesses, "I feel that we are at an advantage, as we understand not only the market but also the business culture and the problems that they face. In addition we do not have the bureaucracy of a corporate company.

"I think it gives us a large amount of flexibility in dealing with our clients across borders. In Africa's very dynamic and challenging business environment we are able to make quick decisions, which is essential for success. It is a very personal business, very relationship-driven, and I believe being a family business is really to our advantage."

These customer relationships are integral to the Irvine's business strategy. "We have developed many valued long term relationships with both suppliers and customers alike. True to our beliefs we are the oldest Cobb distributer in the world, having been a distributor for close to 45 years and similarly, one of our oldest customers based in Mozambique has been buying Cobb products from us for 35 odd years."

To read the whole interview see Food & Drink Digital's company report on Irvine's Africa here: http://www.foodanddrinkdigital.com/company-reports/irvine%E2%80%99s-africa-poultry

About Irvine's Africa
With 40 years experience in the poultry industry in Africa, Irvine's Africa is an established and respected organisation dedicated to supplying and supporting a full range of quality products to poultry producers throughout the continent.

All its products are supported by expert advice, professional and technical back-up, and a total commitment to quality assurance and customer service.