Craig J. Davidson of FutureOffice Network shares insurance sales tips in this month's issue of Employee Benefit Adviser.
ELM GROVE, WI, January 6, 2010 -- Craig J. Davidson, CEBS, shares his sales tips with insurance brokers in this month's issue of Employee Benefit Adviser. Each month Davidson shares his insurance sales expertise with brokers in his Sales and Techno
Online, January 7, 2010 (Newswire.com)
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Be scary good at sales
By Craig J. Davidson
January 1, 2010
Fear sells. This month we'll look at the power of selling fear to generate more AORs for brokers and fees for consultants. It is crazy what innovative selling techniques have come to, but this is the reality today. While we weren't looking, the federal and state governments ratcheted up fines for noncompliance for just about everything associated with employee benefits, human resource management and compensation administration. Take advantage of these downers and watch your differentiated sales presentation catch the eye of potential buyers. Selling fear will result in more AORs, especially at this critical point where many brokers and consultants are losing financial ground because of the reduced headcount seen in these waning days of the recession.
To read the complete article, visit http://eba.benefitnews.com/news/be-scary-good-at-sales-2682737-1.html
About the Publication
Employee Benefit Adviser is owned by Source Media and is written for the Employee Benefit Broker/Adviser/Consultant in the U.S. The Benefits Group of SourceMedia provides up to the minute news and information for HR and Benefits decision-makers as well as brokers, advisers and consultants. No other media group delivers as much information to readers or exposure to advertisers looking to influence this audience. Through our magazines, websites, newsletter, web seminars and face-to-face events, the Benefits Group is the leading information resource for the ever changing HR & Benefits marketplace.
About the Author
Craig J. Davidson, CEBS, is Principal of Davidson Marketing Group, LLC and the inventor of their flagship product, FutureOffice Network. Davidson's insurance and employee benefits expertise helped him build a sales technology company that supports insurance brokers, accounting intermediaries and other professionals who want to differentiate their sales message and presence in a marketplace. Davidson is a nationally recognized public speaker on technology, human resources, ethics, and employee benefits. He is on the faculty at the Sheldon B. Lubar School of Business and the Masters' in Human Resources and Labor Relations program at the University of Wisconsin Milwaukee. More about Craig Davidson.
About FutureOffice Network
FutureOffice Network is Davidson Marketing Group's flagship product with approximately 11,000 active users. It is a set of value-added sales tools for professional service providers that offers a web-based human resource communications platform to their clients. The tools streamline client's workflow and include employee benefits, compensation administration, employment law and employee communications. More about FutureOffice Network.
If you would like more information about this topic or Davidson Marketing Group, LLC, please contact a Davidson Marketing Group representative at 262.432.0707.
Contact:
Biz Casmer
[email protected]
Davidson Marketing Group, LLC
Village Court - 890 Elm Grove Road, Suite 4
Elm Grove, WI 53122
(262) 432-0707
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Tags: Davidson Marketing Group, FutureOffice Network, Insurance sales
