Creating Results Wins Four International Generations Awards
Online, November 3, 2010 (Newswire.com) - Marketing materials, displays and an online/offline campaign created for leading Continuing Care Retirement Communities in Pennsylvania and Virginia were honored in an international competition for excellence in senior marketing. A panel of judges awarded one Platinum and three Gold awards to programs created for senior community clients by Boomer/senior marketing agency Creating Results (www.creatingresults.com).
The Generations Awards began as a means to honor phenomenal achievement and service to professionals communicating to the 50+ mature market. As part of its mission, the Generations Award supports the efforts of marketing and communication professionals who dedicate their outstanding talents to communicating to the senior industry. Creating Results was honored with four awards for senior community marketing:
• Platinum in Publications - Club Brochure for Willow Valley
Retirement Communities, Lancaster, PA
• Gold Award in Publications -Brochure for Willow Valley
Retirement Communities
• Gold Award in Design - "Smart Retirement Decision" Integrated
Direct Mail, Print Advertising, and Online Landing Pages
Campaign for Westminster at Lake Ridge, Occoquan, VA
• Gold Award in Design -Welcome Center for Willow Valley
Retirement Communities
"These marketing materials were relevant and spoke directly to the concerns of today's seniors," noted Todd Harff, President of Creating Results. "We're honored by the recognition from the Generations Awards but are most pleased that a strategic focus, engaging photography and dynamic, honest copy created positive results for our clients."
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Tags: 50, Boomers, marketing, mature marketing, senior marketing