Creativity Software Deploys Enterprise Location Services In Mexico

Online, June 7, 2010 (Newswire.com) - Mexico City, 7th June 2010 - Creativity Software announced their partnership with TelefÏŒnica Movistar for the launch of enterprise location services in the country. The service is to be operated and supported by their local partner, eTrack360.

The location-based services are aimed at all enterprises that can benefit from knowing the historical and present position of their mobile resources: vehicles and staff.

The initial launch features a vehicle tracking service using GPS terminals installed in the vehicles. The service allows enterprises to locate and track a fleet of vehicles in real time and to view or export historical data showing the movement of the vehicles. Alerts based on comprehensive rules allow managers and supervisors to manage their resources more efficiently, for example using features such as geo-fences, co-proximity between vehicles or idle thresholds, among others. Similarly, the system allows drivers to trigger an alarm when the panic button is pressed.

Creativity Software have also announced plans to add personal location towards the end of the summer. This service will be based on specialised GPS tracking devices (featuring panic button) and/or the location of regular GPS phones, starting with Blackberry. "We are delighted with the launch of these location services in Mexico. Any company looking to improve their competitiveness in the market by improving operational efficiencies, increasing staff productivity, reducing costs or increasing customer care should consider the services we are launching with our partners", said Saul Olivares, Market Development Director of Creativity Software. Adrian Salinas, Director of eTrack360 added: "There is clear evidence that the market in Mexico is in need of reliable, affordable services such as these. Using Creativity Software's robust platform, plus the fact that our service is backed by the trusted brand Movistar, will no doubt give enterprises good reason to try our service."

For information on the service launched, please visit www.eTrack360.com.mx.

For information about the technology platform that enables this service, please visit: http://www.creativitysoftware.net/products/applications/transportwise

About Creativity Software:
Creativity Software is a UK company that specialises in Location Based Services. The company provides Mobile Network Operators globally (GSM & CDMA, 2G & 3G) with Location Positioning Infrastructure, Middleware and Applications, enabling them to: (1) comply with lawful intercept government legislation (2) deploy zone billing, and (3) deploy new revenue-generation services for both consumers and enterprises (Vehicle Tracking, Field Staff Management, Location Based Advertising). Partnerships with other telecommunication equipment vendors and a strong network of sales agents and distributors throughout the world, give Creativity Software a global presence, with local expertise.

For further information contact:
Ciara Shepherd, Marketing Communications Manager, Creativity Software. +44 (0)20 8574 4047
[email protected]