CRM Pioneer Soffront Celebrates 20th Anniversary

Online, October 24, 2012 (Newswire.com) - Soffront Software Inc., the mid-market CRM leader, today announced that it is celebrating 20 years of success. Founded in 1992, by Manu Das, Soffront has emerged as a leading Customer Relationship Management or CRM vendor offering an award winning configurable CRM suite of products.

Soffront introduced its customer service software in 1993 - one of the first of its kind. Over the years, during CRM's nascent period, it pioneered a complete solution for all departments including sales, marketing, customer service, IT and engineering. It introduced many technology innovations that were unique at that time including drag and drop screen and workflow designers, many-to-many relations, unique reporting, and flexible dashboards. During the early 2000s, when cloud was becoming popular, Soffront introduced one of the first cloud CRM solutions, which has been successfully adopted by hundreds of mid-size and enterprise users.

"Over the last 20 years, we have learned the challenges midsize and enterprise businesses face in automating their sales, marketing, customer service and operations and solved them" - said Manu Das, Founder and President of Soffront. "This deep experience has helped us to constantly update our products for the last 20 years. We are committed to providing users with an exceptional experience along with best practices and implementation strategies."

Andre Fidellow, Vice President of HealthTec, a long term Soffront customer said "We have been a customer of Soffront for ten years. During that time, I have been impressed with Soffront's ability to customize their product to match the real-world workflow of our business. As our business has changed, Soffront has been able to change with us, moving their CRM product forward. Year after year, Soffront meets our ever-changing needs by providing time-saving and business enhancing features."

"From the very beginning we designed our solution to be fully configurable without writing code. Ability to configure our CRM was not an afterthought. Easy and complete configuration has been in our DNA from the very start. One of the main reasons companies choose and stay with Soffront for years is its ability to configure all aspects of the software and its ease of use. " - Das concluded.

For more information, call (510) 413-9000, or visit http://www.soffront.com.
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