Crossfit Craze Hits Boynton Beach

Online, March 18, 2011 (Newswire.com) - Crossfit, the global fitness phenomena, has arrived in Boynton Beach, with the opening of CROSSFIT BOYNTON. This fitness method started in a California garage and in 4 years has gone from about a dozen to over 2,000 Crossfit gyms in the US, plus many worldwide. The US Military, police departments, and firefighters have embraced it. And now regular people are getting in the best shape of their lives with it. What's driving this underground fitness craze that's developed a cult-like following? "It's fun, it works, and it's addictive," says Crossfit Boynton Beach cofounder and head coach Rob Labar.

Crossfit Boynton Beach recently opened on the corner of I-95 and Gateway, in the Publix shopping center next to Firehouse Subs. Classes start at 6am and run through 7:30pm. Crossfit Boynton Beach offers a one week free trial to all prospective members, and provides on-site daycare service.

A Grand Opening is being held on Saturday, March 19th, from 1-3pm, and is open to the public. There will be a K-9 police dog demonstration, fire trucks, masseuses, food, and of course, workout demonstrations. The public is invited to come and see
what this craze is all about.

A Crossfit gym has little in common with a conventional gym. Members work out in coach-led classes. The hour-long classes include a warm up, skills and technique training, and the WOD (Work Out of the Day). WODs usually last 15-20 minutes and
are high intensity. The WOD changes every day and a particular WOD is usually not repeated for months, if at all. WODs incorporate a few different exercises each day in different combinations. Examples of exercises are Olympic lifts, box jumps, pull ups, sit ups, kettle ball swings, push ups, sprints, tire flips, medicine ball tosses, dips, air squats, rope climbs ... and many others. All the exercises are scalable to an individual's fitness level and limitations; anyone can participate. Technique and safety are emphasized.

"The variety of exercises and the group dynamic of the class make it fun, and the high intensity makes it effective," states co-founder Andres Sasson, MD, an ER Doctor. "We see Crossfitters get amazing results because the principles of Crossfit - variety, high intensity, functional movements - are based on state-of-the-art exercise science," says Dr. Sasson. He and partner Rob Labar are thrilled at the response from the community that they have already seen, and look forward to serving the Boynton Beach area. For more information, please visit www.CrossfitBoynton.com or call (561) 880 - 0235.

Contact Person: Rob Labar (561) 880 - 0235