CRS Bookings and REVPARGURU Join Forces

Online, November 8, 2010 (Newswire.com) - REVPAR GURU, the South Florida-based leader in automated revenue management solutions for the global hospitality industry, announced recently a new partnership with CRS Bookings, Europe's leading booking engine and GDS experts that offers one of the most advanced booking engines in the market. The partnership, which features REVPAR GURU's new integrated revenue management and pricing solution as an integral part of CRS Booking's yield management solutions, gives both companies' clients the opportunity to benefit from an all-in-one solution to revenue management, allowing them to increase online bookings while spending minimal amount of time managing their online presence.

The expanded collaboration directly matches up with REVPAR GURU's commitment to deliver the most responsive and efficient revenue management solutions to its clients around the world. Partnering with CRS Bookings makes it possible for REVPAR GURU to deliver a revenue management solution, along with a sophisticated booking engine product, complete with consortia management, GDS connectivity, booking engine integration and customization, and a direct booking portal via Facebook. Working together, the two companies have created a "one-stop shop" solution for hotel owners and general managers seeking to maximize their occupancy percentages and RevPAR figures.

Additionally, both REVPAR GURU and CRS Bookings are extending preferred pricing to one another and their respective clients. This pricing structure, coupled with the cross-promotional initiatives accompanying the partnership, provides both companies, as well as their hotel clients worldwide, with significant financial advantages.

The use of sophisticated, automated revenue management systems to manage rates and pricing is on the rise as hotels around the world continue to search for ways to optimize their revenue per available room. REVPAR GURU has distinguished itself as a leader in this field, in part because of its strong partnerships with prominent sales channels. Its revenue management systems-based on dynamic pricing algorithms that incorporate competitors' rates, availability and real-time demand-allow hotels to adjust their pricing automatically in response to real-time supply and demand changes across multiple sales channels. For many hotels still reliant on traditional static pricing structures, this advantage represents a significant bottom-line edge in their competitive set.

For more information, visit www.revparguru.com.

About CRS Bookings Ltd.
CRS Bookings are Booking Engine and GDS specialists, with over 3,500 Hotels in Europe, Mexico, the Middle East the U.S. The company offers one of the most advanced Hotel Booking Engines in the market, GDS connectivity to 600,000 travel agents worldwide via the GDS, optional Web Design Services and Merchant Programs/Consortia to help drive business for hoteliers. CRS Bookings take a hand's on approach and each hotel is unique and will be treated so, by personally getting involved in the details that help grow bookings and revenue. CRS Bookings has its corporate headquarters in Ireland, and offices in The United Kingdom and Spain. For more information, please visit www.crsbookings.com.

About REVPAR GURU
REVPAR GURU provides hotels around the world with an alternative revenue management software solution, to manage RevPAR intelligently and effectively, and deliver maximum profits. REVPAR GURU's custom-designed Yield Dynamic Price Engine meets the rapidly changing needs of hotels in a demanding business environment - dynamic rate optimization, real-time pricing, integrated internet and extranet yield channel management, and GDS sales distribution, to increase a hotel's RevPAR while maintaining rate integrity and automated rate parity. It is the only revenue management solution that automatically optimizes and updates hotel rates across all major consumer travel websites, based on all market variables and in real time, and provides a strategic room inventory control. Once deployed, hotels can boost their occupancy rates and cut their distribution costs dramatically.