Customization at Your Fingertips - Women of All Shapes Can Now Design Their Own Apparel Online

Sea Cliff, New York, February 16, 2016 (Newswire.com) - Impish Lee, a sister-owned, NY-made, customizable apparel brand, is providing a new experience and service for women of all sizes. The site impishlee.com, gives shoppers the ability to design their own bras, underwear, lingerie, and loungewear, have it made-to-order to their specifications and measurements, and shipped within 3-4 weeks worldwide. Finally, a place where women can focus on exactly what they want, rather than just what fits.

Launched three months ago, Noelle and Kali Ventresca of Impish Lee hit the growing mass customization world with an easy-to-use online design tool that enables customer visualization of the end product. With 25 unique designs, and over 50 assorted fabrics, Impish Lee provides roughly 30 trillion possibilities available in an ever-increasing range of sizes starting with sizes 0-24 and bra sizes 28A-40J. With attention to high-end design and superior comfort, Impish Lee will appeal to the contemporary woman interested in a personalized product and a fun experience, and driven by her unique style aesthetic.

"My sister and I spend a lot of time together and are very similar, however, our styles and body types are quite different. We founded this company out of a love for fashion and intimates, but more importantly a love for individuality. Our mission is to empower women by providing a platform where they can really express themselves through fashion; a platform that isn't limited by style, size, or availability." s

Kali Ventresca, Co-Owner

"My sister and I spend a lot of time together and are very similar, however, our styles and body types are quite different. We founded this company out of a love for fashion and intimates, but more importantly a love for individuality. Our mission is to empower women by providing a platform where they can really express themselves through fashion; a platform that isn't limited by style, size, or availability." said Kali Ventresca. 

The initial collection focuses on intimate and lounge apparel which includes a range of bra designs, from soft bralettes to full coverage underwire bras, as well as underwear and loungewear, including tops, slips, robes, a jumper, romper, playsuit, tap short, and lounge pant. All designs are customizable in soft stretch fabrics such as velvet, burnout velvet, mesh, and lace, as well as an ever-changing collection of specialty fabrics and prints.

Impish Lee is already seeing that their fresh vision is appreciated, through exciting blogger collaborations as well as positive feedback from the first customers to try out their online design studio.

"I cannot tell you how happy I am to have found Impish Lee. I've had chronic pain for 10 years, and my limited mobility has caused me to gain weight and become a size that's really hard to find in stores. I've just felt really down about my body as of late, and have struggled to find my self-confidence again in my new shape. Lingerie may seem like such a trivial thing, but working with the fabulous ladies at Impish Lee to produce beautiful pieces that truly fit me has been such a good start back on the road to feeling good about myself. I could not be more excited about this company, their customer service, and their finished products!” said customer Sarah R.