cVidya Appoints Ron Halpern as Executive Vice President of Global Sales

Mr. Halpern expected to play a pivotal role in cVidya's continual growth

London, May 5, 2010 - cVidya Networks, (http://www.cvidya.com/) a global leader and innovative provider of Revenue Intelligence solutions for Telecom, Media and Entertainment service providers, has today announced the appointment of Ron Halpern as Executive Vice President of Global Sales. Mr. Halpern has over twenty years of experience in senior and executive sales management roles in the telecommunications and software industries worldwide.

"We are pleased to welcome Mr. Halpern to our organisation and are confident that his extensive experience will be a major asset to cVidya", commented Alon Aginsky, president and CEO of cVidya. "Mr. Halpern has previously been responsible for generating significant sales and profit growth and has built and managed teams in start-up environments and established companies alike. We expect Mr. Halpern to play a pivotal role in cVidya's continual growth."

"I am excited to join cVidya's team and to have the opportunity to increase global sales," said Mr. Halpern. "I believe that cVidya's solutions add enormous value and will enable operators to improve their top and bottom-line results. "

Prior to joining cVidya Mr. Halpern has held executive and senior management roles in companies such as Genband, Amdocs and Orckit Communications.

About cVidya

cVidya is a global leader and innovative provider of revenue-intelligence solutions for telecom, media and entertainment service providers. cVidya's Integrated Revenue Intelligence Solutions (IRIS®) product portfolio helps operators to maximize their margins, improve their customer experience and optimize ecosystem relationships through revenue assurance, fraud and risk management, dealer management, marketing analytics applications and clearinghouse services. cVidya's customers include British Telecom, Telefonica Group, Vodafone Germany, AT&T, Bell Canada, O2 UK, MTN South Africa, Swisscom, Telecom Italia, China Telecom, and more. cVidya is backed by leading investors, including Battery Ventures, Carmel Ventures, Hyperion, Stage One, STAR Ventures, and Plenus.

For more information visit www.cvidya.com

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