Dan Lok Announces Release Of New Book, Lies Salon Owners Believe And The Truth That Sets Them Free

Online, August 17, 2011 (Newswire.com) - Dan Lok, internationally sought after speaker and successful owner of a beauty salon which earns him six figures a year, is pleased to announce the release of his new book, Lies Salon Owners Believe And The Truth That Sets Them Free.

In it he reveals the secrets that propelled his popular Sweet Nail beauty salon to success, even though he and his fiance opened it under the most adverse of circumstances: during a recession, in an area saturated with competition, and with no prior experience in the beauty business.

Nevertheless, Lok used sound business principles that he had learned from years of launching businesses in numerous industries, resulting in the salon already lining up a list of eager customers before it even opened...and turning a profit in the second month.

Lok's book is already earning multiple five star reviews on Amazon, and has attracted the attention and praise of marketing superstars such as Jay Conrad Levinson, the creator of the Guerilla Marketing series. Levinson was so impressed with the principles taught in the book that he offered to write the introduction to it.

Dan Lok and his co-author DJ Richoux expose the lies that keep salon owners frustrated, overworked, and underpaid.

Then, he reveals how to make any salon business a profitable one, and at the same time, how salon owners can spend less time working and more time enjoying life.

"I teach people how to succeed by working smarter, not harder," Lok explains. "Running a successful salon is no joy if you're trapped in the salon 7 days a week, from opening to closing time, with no breaks and no time to do the things that you enjoy."

In his new book Lok reveals how he has set up his business so that he frequently works only 3 or 4 days a week, while spending quality time with his family and enjoying frequent vacations. He also lays out step by step instructions for how any salon owner can do the same.

Lok is now a sought-after salon success coach, as well as a business and motivational speaker who has shared the stage with celebrities such as George Foreman, Robert Kiyosaki, Mark Victor Hansen, Brian Tracy, Harv Eker, Jack Canfield, and Les Brown.

Those wishing to find out more or order a copy of Lok's book may visit http://www.salonbusinessexpert.com/book.html