DarbeeVision Taps Lages & Associates for Communications and Public Relations Program
DARBEEVISION TAPS LAGES & ASSOCIATES FOR COMMUNICATIONS AND PUBLIC RELATIONS PROGRAM
Online, July 28, 2010 (Newswire.com) - IRVINE, Calif., July 28, 2010 - Lages & Associates (Lages), a strategic high-technology public relations and corporate communications firm, today announced that it has been selected as the PR and marketing communications agency of record for DarbeeVision Inc., a pioneer in the field of digital imaging. Lages was selected due to its extensive experience in the high technology arena and proven track record in executing successful communications programs.
DarbeeVision is a small, innovative company with a remarkable technology of large proportions. By using computers to process an image in the same way a human brain does, and then adding these results back into the original image, DarbeeVision's technology gives pictures new properties that create incredible depth and realism in the image. The applications for this image enhancement technology are far reaching and only limited by the imagination. Early deployment of the technology in 2002 brought unprecedented depth and image clarity to several commercial Robert Altman films, demonstrating the visual impact of Darbee technology.
DarbeeVision is now ready to actively promote its patented technology for use in a wide range of applications from digital TVs, picture frames and cameras to video game consoles, mobile devices and add-on boxes for legacy TVs. As such, a PR program will aid Darbee in positioning the company and building the kind of awareness that reaches top-tier audiences.
Lages' PR strategy for DarbeeVision is driven by the goal of establishing recognition for the company as the creators of breakthrough innovations that will change the visual expectations for digital imaging. The approach will be education, advocacy and evangelism as a means to elevate DarbeeVision and develop an industry voice.
"We've turned to Lages to be our go-to-market launch partner," noted Paul Darbee, DarbeeVision's founder and CEO. "We've found the Lages team has the insight to understand the potential of our technology and the ability to communicate its value to both technical and general audiences while connecting us with influential insiders."
The DarbeeVision public relations program is focused on promoting its cutting-edge technology, and features proactive media relations, industry analyst relations, strategic message development and counsel, news releases, and other materials.
About DarbeeVision
Headquartered in Anaheim, Calif., DarbeeVision was founded by entrepreneur Paul Darbee, a seasoned industry veteran who pioneered the first preprogrammed universal remote control. In 1985, Darbee established Universal Electronics (NASDAQ: UEIC) and was awarded the first of numerous patents in universal remote control technology. Today he holds more than 40 patents with several more pending. In 2006, DarbeeVision was awarded a patent for its visual computing process known as Darbee Visual Presence™.
About Lages & Associates
Founded in 1988, Lages & Associates Inc. (Lages) is a full service public relations and marketing communications agency specializing in high technology. Lages has orchestrated communications programs for companies with software, hardware and semiconductor solutions in a range of high tech segments including electronics, networking and wireless communications, security, storage, imaging, healthcare, backup and recovery, Internet, and consumer electronics. Based in Irvine, Calif., the company's services include complete marketing communications programs, including social media strategies, brand message development and public relations. Every program is tailored to the unique needs of each client. Clients include AGMA, AVST, Apira Science, Bell Microproducts, Bivar, DarbeeVision, Fresco Microchip, Infortrend, Leads360, Paragon Software, RFaxis, and Teridian Semiconductor. For more information please visit the Lages company website at www.lages.com.
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