Datalicious Announces Sponsorship of .conf2014, Will Launch OptimaHub Advanced Marketing Analytics Platform

Las Vegas, Nevada, October 4, 2014 (Newswire.com) - Datalicious today announced it is a Level One sponsor of the .conf2014: The Fifth Annual Splunk Worldwide Users’ Conference. .conf2014 will feature more than 150 sessions, including more than 70 customer presentations, and is expected to attract more than 4,000 IT and business professionals. .conf2014 will be held October 6 – 9 at MGM Grand, Las Vegas.

Datalicious is a full service, worldwide, data agency providing client focused solutions  and products designed to scale with any organization. Datalicious will be launching the OptimaHub advanced marketing insights platform as well as giving away a flight to Australia for attendees who stop by the Datalicious booth.

"By identifying and tracking individual users, we can understand the user experience from a single customer point of view, allowing us to better target our customer solutions and optimize the site for to drive conversions."

Victor Leung, eCommerce and Marketing Manager, Car History

The OptimaHub utilises multiple data sources to optimize customer analytics and deliver advanced marketing insights. Currently rolling out the platform, the OptimaHub gives marketers and agencies in-depth insights into the customer experience. By identifying and tracking individual users, OptimaHub produces an understanding of the user experience from a single customer point of view, delivering more intelligent targeting and customer experience optimization.

Datalicious CEO Christian Bartens says .conf2014 is the ideal conference to launch the OptimaHub platform. “Splunk software forms the backbone of the OptimaHub and this was reflected in the technology alliance we signed with Splunk earlier this year. .conf2014 allows us to launch our technology in front of some of the world’s smartest analytics users in addition to other companies that are reselling or technically integrated with Splunk software.”

The OptimaHub is currently being used by Car History to develop advanced customer insights. Car History eCommerce and marketing manager Victor Leung says the OptimaHub helps the company understand the experience customers are having on the site. “By identifying and tracking individual users, we can understand the user experience from a single customer point of view, allowing us to better target our customer solutions and optimize the site for to drive conversions."

.conf2014 attendees will learn how to gain Operational Intelligence from machine-generated data by improving customer experience and service delivery, enhancing IT performance, shipping better code faster, providing timely business insights or reaching new levels of security in their organization. Register for .conf2014. During the conference, follow the action on Twitter with the hashtag #splunkconf.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the leading software platform for real-time Operational Intelligence. Splunk® software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. More than 7,900 enterprises, government agencies, universities and service providers in 100 countries use Splunk software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce cost. Splunk products include Splunk® Enterprise, Splunk Cloud™, Splunk Storm®, Hunk® and premium Splunk Apps. To learn more, please visit http://www.splunk.com/company.

About Datalicious

Datalicious is a full service, worldwide, data agency providing client focused solutions designed to scale with your organization. From humble beginnings as a data consulting agency in Australia, Datalicious has expanded through our growing services division and product development teams. We help our clients around the globe achieve best practice data driven marketing through best of breed technology and data driven thinking. Datalicious products include SuperTag, DataCollector, DataExchange and the OptimaHub advanced marketing analytics platform. For more information visit www.datalicious.com.

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