Datalink Bankcard Services Company Helping Merchants With MasterCard Primary Account Number (PAN) Verification Change

Online, December 26, 2013 (Newswire.com) - Effective June 2, 2014, MasterCard will no longer permit the last 4-digits of the Primary Account Number (PAN) to be printed on the back of the card in the MasterCard Signature Panel. This means that the banks issuing Mastercard cards to consumers and businesses will no longer be allowed to print the last 4 numbers of the card number on the back of the card as they currently do.

As a result, Datalink Bankcard Services Company is assisting merchants with any questions or issues they may have or encounter. "We believe this change will benefit both the merchant and customer", said Steve Odom, CEO, of Datalink Bankcard Services Company.

MasterCard has had a long standing requirement for merchants to verify these last four digits of the customer card number with the actual embossed number on the front of the card. Effective June 2, 2014, merchants will no longer be required to compare the last 4-digits of the PAN on the front and back of the card to validate the authenticity of the card. This will result in quicker transaction completion times between the merchant and the consumer.

About Datalink Bankcard Services Company

Established in 1989, Datalink Bankcard Services Company is an industry leader that provides payment processing services for Visa, MasterCard, Discover and American Express to a diversified portfolio of business clients. The company offers leading technology-based applications in the payment processing, PIN debit, mobile-based and Ecommerce payment processing arenas. Datalink processes in excess of $1 billion for businesses nationwide and maintains a state-of-the-art merchant processing and customer service center with more than 125 employees who are committed to bringing merchants the very best in product offerings, support and technologies.