Dave's Killer Bread Launches QR Code Retail Shelf Talker Video Series At The Comcast Bite Of Seattle

Online, July 15, 2010 (Newswire.com) - SEATTLE, WA - Today, at the 28th Comcast Bite of Seattle, Dave's Killer Bread is launching a new informative one minute QR Code video series consumers can access through shelf talkers while they stand in the bread aisle. Attendees that have a free QR Code app installed on their smart phone (iPhone, Blackberry, Android, etc) can be the first to snap a photo of the two-dimensional bar code and watch short videos stored on YouTube or access websites at the booth this weekend.

"We recently became aware of this exciting technology," states Dave Dahl, Vice-President Dave's Killer Bread and Naturebake, "which has been put to use in other countries for a while already. We are developing partnerships with several Pacific Northwest stores to educate customers about this valuable resource. This will make us even better at using our website and social media to connect with people. I'm really excited about testing out the concept at the Bite of Seattle."

Dave's Story

In his youth, Dave's drug addiction got him constant run-ins with the law. In 2004, after completing 88 months in prison, his older brother gave him a job in the family bread business. Within a year, Dave's Killer Bread was born.

Video: http://www.youtube.com/watch?v=rFASWugFfGc
Text: http://www.daveskillerbread.com/misc/TheGoodSeed-PRINT.pdf

What is Dave's Killer Bread?

Located in Milwaukie, Oregon, Dave's Killer Bread is dedicated to baking the highest quality, best tasting organic bread possible. Each loaf is packed with whole grains, seeds, and/or nuts amounting to a bread that is both healthy and delicious. Twelve varieties are sold in Oregon, Washington, Idaho, Northern California, Utah, and Alaska stores. Our breads contain no animal products, artificial preservatives, or genetically modified organisms. http://www.daveskillerbread.com

What is a QR Code?

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. More Information, Wikipedia - http://en.wikipedia.org/wiki/QR_Code

Download free QR App: http://itunes.apple.com/us/app/qr-scanner/id377643590?mt=8
Photo: Comcast Bite Of Seattle QR Code Poster (Watch Video): http://tinyurl.com/2br4t9g

What is a Smart Phone?

A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic 'feature phone'. More Information, Wikipedia - http://en.wikipedia.org/wiki/Smartphone