David Guetta Launches New Song Featuring Rihanna To Engage With His 13 Million Facebook Fans

Online, December 20, 2010 (Newswire.com) - David Guetta launches new Facebook PUMP IT game for 'Who's that Chick?' featuring Rihanna, powered by MXP4's music gaming solution.

MXP4 in partnership with EMI Music establishes a new frontier for music and social gaming.

MXP4's first game release drives a 50% share rate, engages fans for an average of 15 minutes per track.

MXP4, the first interactive music-powered games provider of for social networks, today announced the launch of its first social music gaming application for Facebook called PUMP IT (play with it here) in partnership with EMI Music and based around the music of renowned superstar DJ and producer David Guetta.

MXP4's interactive music gaming apps allow fans to not just play music, but play with it. The 'Who's that Chick?' PUMP IT game with David Guetta featuring R&B recording artist Rihanna gives Guetta's Facebook fans a social music gaming experience that encourages repeat visits and viral distribution and also offers the chance to win prizes such as official merchandise, premium subscriptions to Spotify (where available) and the chance to meet David Guetta himself. During the app's limited beta launch, over 15,000 users actively played with the game for more than 12 minutes per track, with 50% sharing with and competing against friends across the social networking site.

MXP4's solution allows artists to develop a wide range of social music gaming apps to engage users and add stickiness to their Facebook fan pages. PUMP IT, developed together with EMI Music, is a vibrant, install-based rhythm game that keeps fans coming back by allowing them to uncover more tracks the more they play. Functionality includes score keeping, social play, game and score sharing and more. The built-in ranking system also gives users the chance to get recognized for their super-fan status, displaying the top 5 scores to both the artist and other fans.

"David Guetta is absolutely committed to his fan-base, and he's a true leader when it comes to finding new ways to engage and entertain them," commented Jean Charles Carre, business manager of David Guetta. "MXP4's interactive music games are a great way for David to connect with and to reward his 13 million-plus Facebook fans and to reward them for their ongoing dedication."

"EMI has a long history of supporting innovative initiatives that nurture the artist/fan relationship," stated Guillaume Pech-Gourg, Director of Consumer Strategy, EMI France. "From the beginning, we have been behind the international promotion of David Guetta through social networks, especially Facebook where he now has more than 13 million fans worldwide. Developing one of the first ever social music games with MXP4 was an obvious choice, as it allows David's fans not only to play his music, but play with it, make it their own and share it with friends."

"Fans today are interested in doing far more than just listening to music - they want to be social with each other and the artist and they seek active participation instead of just leaning back and consuming," stated Albin Serviant, CEO of MXP4. ", David Guetta is a true leader in this area, and we're elated to be powering the first social music video game apps that offer him some of the most powerful engagement and viral properties available today. We remain dedicated to continuously developing new games and social features that will give fans the social, interactive and fun experience they're looking for.

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EMI artist David Guetta will give the keynote address at MidemNet in Cannes, France on January 22, 2011. David Guetta will share his experience of ground-breaking partnerships in the area of digital and mobile services with MidemNet participants, and will outline the opportunities in the digital space that artists can now exploit to reach their fans. A major presence on social networks, Guetta has a huge following on YouTube and Twitter and to date counts more than 12 million followers on Facebook.

Albin Serviant - CEO MXP4 - will be speaking at the annual MidemNet 2011 (March International du Disque et de l'Edition Musicale) conference for a first ever "Social Music Gaming Panel" on Monday the 24th of January at 10:00am.

About MXP4
Founded in 2007 with the idea to create a new format for interactive music, MXP4 has developed a remixable and video game like music experience for artists, fans, labels and brands, allowing music fans not only to play the music but play with it. Its proprietary technology is based on an analytic engine which performs a numerical treatment and segmentation of an mp3 track. The solution allows one to turn any MP3 into a casual game, easily embeddable within social networks. Today the company has more than one million plays per month and the growth is driven by a strong viral effect from existing users. The benefit of its offering is improved interaction with the interface (10 minutes spent per track) compared to traditional music sites. Both the ease of integration with social networks and the social gaming potential open the door for strong monetization. Superstar DJ David Guetta (and 150 other artists) is using MXP4's music game solution to engage his 12m fan base on Facebook. The company is baked by Orkos Capital, Sofinnova Partners and Ventech.

Contacts
Simon Matthews - [email protected] 020 7284 6969
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Sarah Fuller - [email protected] 020 7284 6969