Dealer Lead Track Attends 55th Annual GIADA Convention At Lake Lanier Islands

Online, July 18, 2010 (Newswire.com) - Dealer Lead Track was proud to attend the 55th annual GIADA auto dealer convention July 15 through July 17, 2010 at Lake Lanier Islands in Buford Georgia.

Mark Brandt, founder of Dealer Lead Track and Todd Nowak, National Dealer Coordinator attended various informative training seminars by Chip Perry, President and CEO of Autotrader.com, who presented data on how buyers shop online for vehicles, Kevin Thomas of Southeast Business Development who spoke about strategies to attract new customers, Jay Rose, President of Global Training Solutions spoke about maximizing advertising ROI, and Peter Martin, President of Cactus Sky Communications who talked about the importance of email marketing.

All presenters had wonderful presentations on how to improve customer contacts to your dealerships phone, website, and store. But what happens with the customer information once contact is made?

The sales process does not stop once a new sales lead is received. This is where the process begins.

Dealer Lead Track's web based lead management system guides users to maximize every incoming sales lead with multiple follow up attempts by phone and email inviting customers into your dealership to buy a vehicle leading to increased sales.

After the sale, Dealer Lead Track organizes customer data so sales staff can follow up multiple times with an extended warranty offer protecting customer's vehicles. Then Dealer Lead Track guides sales staff to follow up years in the future inviting current customers back to the dealership to buy again, creating repeat buyers.

Getting customers to call, email, or visit your store is the beginning, not the end of the sales process. With Dealer Lead Track as your partner you will maximize incoming customer lead information to sell more cars, advertise less and get results.