Debit Credit Rewards Strategies Continues to Grow

Online, September 23, 2011 (Newswire.com) - DCR Strategies (Debit Credit Rewards) and TruCa$h, a leading incentive, rewards and loyalty company announces the appointment of Michelle Pinard as Vice President, Marketing reporting directly to Diana Fletcher, DCR's President. Michelle brings with her a wealth of experience in the retail and wholesale travel business in both online and offline marketing. She will head the marketing initiatives for both travel and non-travel TruCa$h accounts.

"Michelle will continuously evaluate our programs and current marketplace best practices to ensure we provide the most satisfying customer experience to our customers and our customers, customers", states Ms. Fletcher, "by developing strategic and tactical opportunities to increase business."

For More Information Contact:
Chris Michaelis
Director Marketing & Promotions, Creative Design
DCR Strategies Inc.
905.212.9507
[email protected]
www.trucash.com

About DCR
As a recent recipient of the 2011 PayBefore Award for "Best Government-Funded Prepaid Program", DCR Strategies is clearly an industry leader..

With successful implementation of prepaid programs already in place for companies like Blue Sky Tours, DHL Express, TranZtec (Native Indian Reserves cards), General Mills, Fox Entertainment, Buffalo Sabres, and many more, DCR's successful track record speaks for itself.

Corporate Profile
DCR Strategies, Inc. is a Canadian leader in the prepaid card market and operates in over 30 countries around the world. Designing, hosting and supporting prepaid card solutions, we enable you to compensate, reward and pay your customers, employees and partners simply and efficiently.

By integrating our expertise in financial services, prepaid cards, loyalty, and database marketing solutions, we have developed a suite of products and services that drives both baseline sales and more importantly builds customer retention through client loyalty.

DCR provides first-class loyalty programs using our unique points to cash loyalty program along with a host of prepaid card services related but not limited to; prepaid payment, virtual cards, payroll, government disbursements, customer and employee incentives, insurance claims, prepaid remittance, pharmaceutical, gift cards, rebates, and credit union debit cards.