DeJoria Pioneers 'REAL-VISION' Online Diamond Jewellery Service

Online, June 1, 2010 (Newswire.com) - Leading online diamond jewellery specialists, DeJoria Diamonds (http://www.dejoria.co.uk), today launched a new service, dubbed 'real-vision' , which provides visitors to their website a unique way of viewing diamond jewellery through perfect 3D animations.

Always at the forefront of online retail technological innovation, DeJoria Diamonds introduced an interactive diamond search in 2009, offering their visitors the ability to search, in real time, from over 100,000 diamonds across the world.

DeJoria's 'real-vision' service takes buying engagement rings to the next level.

Simon Wiser, DeJoria Diamonds Managing Director said "We have launched this new innovation to enhance the online shopping experience for our customers. We speak to many people who want to buy a diamond jewellery online but are concerned because they can't see how a particular diamond ring will look on their finger. As a result, our 3D virtual hand animation, together with the 360 degree rotating animation facilities, allow the visitor to see exactly how the ring will look on their hand, further alleviating the need for people looking to buy, say, a diamond engagement ring from paying high-street prices."

DeJoria Diamonds, founded in 2004, is the brainchild of US Billionaire, John Paul DeJoria, the founder of Paul Mitchell hair care and Patron, the world's leading premium tequila and Jonathan Kendrick of ROK, a leading UK-based technologies company.

"Not only are we now providing 3D animations for diamond rings, we are also enabling our customers to set the exact diamond size to suit their budget to further assist them in making an informed buying decision." Added Wiser.