Desi Wear & Luv To Bhang Present Panjabi MC Live in Toronto on Sept. 25

Online, September 23, 2010 (Newswire.com) - Toronto, ON - From creating the cross over bhangra hit "Beware of the Boyz", featuring Grammy winning rapper Jay-Z, to collaborating with Spike Lee on the soundtrack of the Denzel Washington movie "Inside Man", Panjabi MC's latest collaboration has Canada written all over it.

South Asian inspired clothing company, Desi Wear, will be presenting Panjabi MC Live in Toronto on Sept. 25, as part of their highly successful bhangra showcase "Luv To Bhang". This celebration of bhangra music, alongside live Punjabi and western percussion, takes place several times a year at the Revival Nightclub on College St. in downtown Toronto.

Panjabi MC will be performing at "Luv To Bhang" to premiere tracks from his highly anticipated 16th studio album entitled "The Raj", and to announce his new clothing line created and distributed exclusively by Desi Wear, a leader in South Asian urban apparel.

Founded by Oakville entrepreneur Manny Brar, Desi Wear's parent company, Entripy Custom Clothing, was recently named one of the 100 fastest-growing companies in Canada by PROFIT Magazine. "Luv To Bhang", a brainchild of Manny Brar and acclaimed Canadian DJ/producer Double AA, is touted as "simply the best, pure bhangra party on the planet".

A night of "bhanging" at the event features strictly bhangra music ; live performances from Canadian artists Gurpreet "The Tabla Guy" Chana, Paul "The Drummer" Nanuwa and MC J.D. ; as well as an array of local and international guest stars. Canadian comedian Jus Reign, an internet sensation with almost 3 million video views on YouTube.com, rounds out the "Luv To Bhang" team.

For Panjabi MC's official web site visit:

http://www.pmcrecords.com/

For more details on Desi Wear or "Luv To Bhang" visit:

http://www.desiwear.com/

http://www.luvtobhang.com/