Design Your Dream Servis Retro Fridge with Mumsnet

Online, July 26, 2013 (Newswire.com) - Household favourite Servis is teaming up with the UK's leading online parenting community.

Partnering with Mumsnet, the UK's biggest network for parents with over 9 million visits per month, the activity is part of a fully integrated campaign running until October and includes a microsite, homepage reskin during 29 - 31 July and the promotion of a one of a kind competition.

Keen to interact and engage with families across the UK, Servis is offering the chance to design and win a bespoke 1950's style fridge. Your child's favourite drawing or your best holiday photo no longer needs to be displayed on the fridge, the design can BE the fridge.

Simon Hedges, category manager at Servis, commented: "We would love for families to tell us how they would design their own personal fridge - it doesn't have to be a boring box in the corner of the kitchen.

"From a great piece or art to the outright crazy, we've teamed up with Mumsnet to find out how creative you can be ahead of the launch of our Facebook competition on 29 July.

"It's an exciting time for the brand and with the feedback from families across the UK we are keen to develop the Servis portfolio to confirm our position as a well-loved member of the family."

Sarah Crown, Mumsnet Editor, said: "Whether your children are at the puree stage, or are roaming around the kitchen in search of late-night snacks long after you've gone to bed, the fridge is central to family life - and frankly, we don't pay it enough attention. The idea of asking Mumsnetters - frontline fridge-users, all - for their thoughts on how to improve it seemed to us to be a great one - suggestions so far include everything from rubber compartments to a bespoke chocolate shelf, which will no doubt appeal to parents and children alike."

To join in the conversation visit http://www.mumsnet.com/microsites/servis or visit www.servis.co.uk for more information.
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For more media information about Servis, please contact Verity Clarke or Jennifer Isles at Approach PR on 01943 603805 or email [email protected]

About Mumsnet
Mumsnet is the UK's largest network for parents, with over 50 million page views and over 9 million visits per month. It has 200 local sites, as well as a network of 3,000 bloggers. It regularly campaigns on issues such as support for families of children with SEN, improvements in miscarriage care and freedom of speech on the internet.