Desigual Has Its First Show at New York Fashion Week

Online, July 26, 2013 (Newswire.com) - Desigual is the European brand that will open this year's international fashion event in the city of New York and will present new and previously unseen designs from the collection SS'2014 "FOR EVERYBODY SEX FUN & LOVE". The show will take place on Thursday 5 September at 15:00 at the Lincoln Center Theatre in the Big Apple and will include more sophisticated offerings from the L. Desigual range designed by Monsieur C. Lacroix.

Desigual's catwalk debut, coincides with the opening of a new store on Fifth Avenue (530 Fifth Avenue, 45th Street) where all woman´s clothing and man´s clothing will be available.

This new opening will consolidate the brand's footprint as it expands into the American market. Desigual has several shop-in-shop corner concessions in Bloomingdale's, 14 of its own stores and over 1200 points of sale in the United States. Life is Cool has been Desigual's slogan from the very beginning, it's a way of understanding fashion and life. It's an enthusiastic, positive, optimistic slogan that truly nails their colours to the mast. It's a phrase that reflects Desigual's raison d'être and is ingrained in the brand's DNA and core values. A manifesto that explains how to face the world each day that is reflected in a fun, fresh, original way of dressing. We create clothing with passion.

About Desigual

Desigual is characterised by its distinct designs which are full of colour and optimism. The company began to operate in 1984. It currently employs over 3800 people representing 85 different nationalities. Last year in 2012 Desigual sold over 22 million garments worldwide through its different sales channels. The company ended 2012 with over 330 of its own stores worldwide, 9000 multi-brand stores and 2200 corner concessions in major department stores in over 100 countries.