Development Trend of Photo Frame Industry

Guangzhou, China, December 16, 2015 (Newswire.com) - ​Traditional photo frame industry is a unique industry accompanied the birth of the photographic industry gradually developed. To some extent, it is attributable to the whole photographic industry chain, same with the printing industry, as a subsidiary industry of the photographic industry existence and development. But with the development requirements of the industry itself, and many enterprises accurate understanding of market demand, frame products began to diversify, quality of the route, gradually get rid of the status of photo accessories, began to open up craft gifts direction. With the vigorous development of the domestic wedding photography studio, and the huge opportunity stimulus of wedding industry, more accelerated this gradual transformation of the frame industry.

And the development of frame industry in transformation are the following:

1, More closely in touch with the studio

Photo frame industry's characteristics determine its development can not be put aside the association with the photographic industry, while the studio to pursue the differentiated products and services and increasing the added value of products, the objective to expect to win more market share is tight fit with photo frame industry product demand. Both demand-driven will make a closer relationship between the two.

2, Pay more attention to product design and production process

With the increasing demand of studio for photo frame products and the development of competition within the frame industry. Some companies do not pay attention to product design and product manufacturing processes are gradually eliminated. The strong sense of design, modeling novel and unique, mature technology products have got the studio customer favour. And, in the next few years, with the photo frame enterprises to increase their product design and attention of craftsmanship. Photo frame market for different styles and techniques of segmentation will be more perfect, and each style will have a representative company, leading the design style development trend. This will lead to a certain extent, the picture frame industry began to enter a stage of prosperity.

3, Find a balance between middle and high-end product positioning and low prices

Photo frame enterprise constant pursuit of product design, and consideration of the studio customer demand points aspect for the frame product, will lead to photo frames on the market the middle and  high-end products will be the main products of the situation. Middle and high-end refers to the product design, technology, materials and other product quality factors. The photo frame manufacturers in the pursuit of these three areas based on the optimization should also consider the most direct customers - the studios, as well as the final customers - the average consumers can afford the price range. How to skillfully balance the product positioning and price positioning to become a severe test of photo frame enterprises.

4, Gifts performance gradually highlight

In the future development of the photo frame industry, the photo frame advances in product design and process technology will make the photo frame not satisfied as photo paper carrier. Coupled with the impact of digital photo frames and other digital products, traditional photo frame will gradually develop in the direction of gifts, arts and crafts. Performance in these areas will become more apparent. Its market value will be more reflected in the exquisite gifts aspect.

In recent years with the development of studio industry, competition between studios become fiercer. How to distinguished from other peers, and how to increase the added value of products become the focus of attention of studio operators. Put the big frame, mesa photo frame and other products on the studio launched frame sets or the exquisite photo frame as a gift are studio conventional methods. Some strong studios even carry out strategic cooperation with special photo frame manufacturers, customized photo frames and other services for themselves in order to achieve the purpose of differentiated products and services. Over time, more and more of the studios to see this unique photo frame "subordination" industry in the photography industry become more and more important. The photo frame industry will certainly rapid development in cooperation with the studio.

Press release source: Yixin frame mouldings supplier.