DGL Hires Senior Marketer to Expand Electronic Rideables Success

EDISON, N.J., April 8, 2021 (Newswire.com) - DGL Group, LLC, has hired retail and brand executive Baird Little in the role of Vice President/General Merchandising Manager. Baird will initially focus on all aspects of the Hover-1 brand of electronic rideables. A pioneer in this rapidly expanding category, Hover-1 produces hoverboards and eScooters for all age groups.

Baird, an expert in retail, has diverse experience in merchandising, product development, brand development, and digital marketing. He will drive the Hover-1 brand expansion and digital marketing strategy. In addition, he will play a key role in DGL's overall evolution and growth.

"We are very excited to add Baird Little as part of our leadership team," said Ezra Zaafarani, DGL Group CEO. "Having had the pleasure of working with Baird over the years, his knowledge, passion and relationships are second to none."

Prior to joining DGL, Baird served as Chief Marketing and Merchandising Officer at Simply Smart Home. Under his tenure he restructured the corporate identity, expanded the product roadmap, directed the evolution of the software interface, established a broad digital strategy and launched a multiyear partnership with Disney.

Baird has a long history of marketing achievements, which will greatly benefit DGL owned brands and license partnerships. He has held key roles at Toys R Us, where he developed a passion for marketing toys; Pyramid, where he built close partnerships with Lucasfilm and Disney; Brookstone, where he built patented products and proprietary brands; Able Planet, where he focused on IP with partnerships with Apple and other technology brands; and Bed Bath & Beyond, where he launched a smart home initiative, expanding personal electrics and establishing comprehensive programs with key licensing partners Disney, Warner Bros and the major sports leagues.

Founded in 2001, DGL Group meets retailer needs in consumer electronics through our own brands starting with cellular phones and accessories such as headphones, speakers, power banks and other Bluetooth® products. With the inception of our DGL Toys division in 2012, we have quickly built a reputation for unique toys and branding.

Based out of Edison, NJ and with offices in Shenzhen, China, Hover-1 has the ability to source the best materials at the best prices, thereby making us one of the strongest manufacturers in the market. Our customer base spans multiple retail tiers, including but not limited to discount, mass market retail, e-tail and more, covering distribution channels of over 250,000 individual store locations worldwide in every marketplace.

For more information on Baird Little and DGL, contact Marc Perez at SIRK:

email: [email protected]

phone: 347-662-3587

Source: DGL Group