Digital Advertising World Australia 2012

Online, April 19, 2012 (Newswire.com) - Digital Advertising World is the event for business owners, marketing and advertising executives from SMBs, enterprise, major brands, agencies, publishers and solution providers.

It will provide them with access to the ideas, people and companies the need to develop and implement successful digital marketing strategies with a focus on SEO, brand engagement, mobile advertising, analytics, reputation management and much more.

This event is part of the Internet Show Australia.

Conference Programme

9am How to make digital a weapon of mass construction, not destruction
Rob Campbell, Regional Head of Strategy, W+K Shanghai
Opening remarks from the chair
Jenny Williams, Principal, Idea Garden
The Future Of Digital Advertising

9.10am How to make digital a weapon of mass construction, not destruction
Rob Campbell, Regional Head of Strategy, W+K Shanghai

9.40am Social Australia: How to understand Twitter behaviour and produce effective strategies
Douglas Nicol, Creative Partner - Director, The Works

10.10am What's next for advertising in a post-digital world?

10.40am Morning tea & exhibition viewing
Community Engagement

11.10am SAP's strategy to add value for its premier customers with an online co-innovation network
Gavin Heaton, Director, Social Media, SAP Premier Customer Network

11.40am How to capitalise on 'real-time creativity' to engage the youth audience in the social age
Dan Pankraz, Regional Planning Director APAC, Iris Worldwide

12.10pm Earned media: How to drive advocacy through social loyalty & sampling
Amie Weller, Digital Strategist, The Farm Digital

12.30pm Networking lunch & exhibition viewing
Innovative Strategy

2pm Gamification: How brands can benefit from social gaming and virtual goods
Colin Cardwell, CEO, 3rd Sense

2.30pm Property mogul: Century 21's serious game - from conceptual birth to future vision
Todd McPhee, Director, Engaging Communications
Charles Tarbey, Chairman and Owner, Century 21

3pm Speed networking: meet everyone in just 30 minutes

3.30pm Afternoon tea & exhibition viewing
Organising For Digital Success

4pm Consumer engagement: the new operating model
Matt Farrugia, Director of Digital, George Patterson Y&R

4.30pm Brand building online: The marketers guide to getting the most from your agencies
Josie Brown, Director of Digital, JWT Melbourne

5pm In conversation: Change management - restructuring relationships for the digital future

Moderator:
Jenny Williams, Principal, Idea Garden
Panelists:
Gavin Heaton, Director, Social Media, SAP Premier Customer Network
Rob Campbell, Regional Head of Strategy, W+K Shanghai
Kevin Lillie, General Manager Marketing, Honda Australia
Josie Brown, Director of Digital, JWT Melbourne

5.30pm Close of conference

Exclusive 10% discount for subscribers. Call +61 2 9021 8807 to register at exclusive rates.

Event organizer: Terrapinn

Get more information and register for the Digital Advertising World Australia at http://itevent.net/digital-advertising-world-australia

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