Digital Heavyweight Joins the Circle Agency Clan

Online, August 11, 2010 (Newswire.com) - Damien joins Circle Agency with over 10 years experience in digital marketing, spanning film and website production, building brand relationships online and social media strategy. His experience includes working with brands from Royal and Sun Alliance and Adidas through to Orange and Euronics.

Damien's passion lies in creating the 'buzz around the content', driving brands to maximise their digital offerings through social activity, in person and online. And so it is little surprise that Circle Agency are buzzing with excitement at the expertise he brings to the team.

The new collaboration reinforces Circle Agency's passion for delivering a truly interactive form of experiential and digital marketing, creating new channels for brand experience through online activity.

Talking of his recent move to the Circle Agency, Head of Digital, Damien Bidmead said,

'Hybrid digital / experiential is an exciting place to be right now and social media's heroic uptake is large part of that, allowing for enormous potential to drive consumers to events and amplify the message as well as inspire subsequent brand related conversations. I am concentrating heavily on location based social applications to really explore consumer interaction at live events. This space is still in its infancy, but executed properly I can see that it fits perfectly with both client needs and consumer experience as well as offering a huge ROI.'

Claire Stokes, Managing Director of Circle Agency, said of their new recruit,

'We have always sought to be at the cutting edge of experiential marketing, and so who better to join the team than someone who is at the forefront of digital innovation. We believe that the ultimate experiential campaign should deliver a brand message, by creating a two way conversation with consumers which can be continued in person or online.'

'With Damien now on board, we have been working on designing campaigns which create communities for brands. We believe experiential can be both live and digital.'

Circle Agency is one of the UK's leading experiential experts, well known for its focus on creativity, brand extension and return on investment. The company specialise in promoting brand advocacy through direct consumer experiences.

ENDS

Editors Contacts: Katie Axton, Plaster, T: 0117 953 0320, E: [email protected]