Digital Marketing Jobs in Demand, According to Whitehat Agency

SYDNEY, February 27, 2018 (Newswire.com) - The growing need for digital marketing professionals is expected to continue over the next five years, as more businesses begin to transition to online channels. A recent report by Deloitte Access Economics suggests the Australian marketing workforce will experience annual growth of 2% until 2022. While a 2017 report by McKinley Marketing Partners in the United States found there was a high need for marketers skilled in digital advertising, content creation, curation, and strategy.

Whitehat Agency explores some of the digital marketing roles predicted to be in high demand this year.

Digital Marketing Analyst

Digital marketing analysts are set to become a vital marketing role thanks to the explosion of IoT and big data. Digital marketing analysts assist in the development and implementation of marketing strategies focused on increasing a brand or company’s online presence and promote delivery of online products and services. This job is one for the statistics lovers as analyse the streams of data and identifying areas where online marketing performance can be optimised is a big part of the day to day work. Digital marketing analysts are in high demand as their role offers support development teams, creative services, and sales channels. Career opportunities in this field exist within an established company marketing department or even as a freelancer for a digital marketing agency.

Marketing Web Developer

While you might not thing development and digital marketing don’t go hand in hand, the truth is there is plenty of potential career opportunities for those who can combine both skills.

Marketing web developers are responsible for designing and coding websites. They handle everything from functionality and navigation to responsive layouts. Marketing web developers need to be good communicators are they’re constantly engaging with the client and other team members to ensure they can produce a product that’s both user-friends and visually appealing. Marketing web developers need to have a strong understanding of cross-browser compatibility, mobile responsiveness, user interface and web functions in general. It’s a hands-on position with plenty of opportunities to take a leadership role and apply your creativity.

Community Manager

Right now, there is a skills gap of at least 27% across the board in email, web and social media marketing. Brands at all levels, from multinational companies to start-ups and small businesses, need effective community managers to grow and establish their presence online.

A community manager is different to a social media manager, although they both work on social networks. A community manager is an advocate for the brand who actively connects with potential customers through online channels to help promote brand awareness. Typically, a community manager will be dealing with those who may not have heard of the brand or business, although they do interact with brand loyalists and casual supporters as well. A role for the social butterflies who love to engage and network on social media channels.

Contact
https://www.whitehatagency.com.au

Source: Whitehat Agency