Digital Retail Direct Opens Flagship E-Commerce Website

Online, November 8, 2010 (Newswire.com) - UK retail business Digital Retail Direct Ltd today unveiled its premier e-commerce store FlipFlopsCity.com. The new site targeting the UK market makes it possible for visitors to procure flip flops at all times of the year.

FlipFlopsCity.com is a niche website that offers flip flops and related accessories such as flip flop socks all year round, not just during the established Spring and Summer seasons. The business has sourced current product lines from all the most important brand names as well as new designer names from the likes of South America, Australasia and Europe.

Flip flops have become a must have item, whether going abroad or even for casual wear in the UK during spells of warm weather. Digital Retail Direct saw a gap in the market for a boutique site that specialised in a expansive assortment of flip flops which was able to supply products year round. The opening of FlipFlopsCity.com will give consumers new choice when searching for flip flops of all kinds of shapes, sizes and colour.

Marketing Director Alistair Dodds says "As ever rising numbers of people fly off in search of some winter sun we felt that a boutique specialising in all the top flip flop labels was a vital addition to the online retail offering. The website gives visitors the possibility to browse through all the latest and best styles from innovative designers right up to the large surf labels 365 days a year when the mainstream high street shops have long ended stocking flip flops for the season. We believe the website fulfils a consumer need and will become a well-liked destination for sun lovers everywhere."

Digital Retail Direct Ltd is a UK based business with two web based stores at present selling flip flops and backpacks. The company sources quality surf branded product ranges from Worldwide brand names and delivers to their UK customer base.