Direct Channel Simbatech Implements AMEYO Solution to Enhance Their Operations

Online, July 8, 2013 (Newswire.com) - Leading African BPO provider migrates to AMEYO for quick adaptability to changing business needs

Direct Channel Simbatech Kenya Ltd., is a leading Contact Center and Business Process Outsource provider in Africa. They also cater to the need of various well known multinational organisations in different sectors, making Direct Channel a serious contender in the BPO space in Africa. Direct Channel wanted to upgrade to an IP-based Call Center Software platform which AMEYO provided.

The company services the needs of various organisations working in the different sectors. Direct Channel has grown into the leading domestic provider of contact centre and BPO services in the African domestic market. Their services include inbound and outbound call centre services, debt collection, hosted platform solutions, field marketing, back office administration, and fulfilment services and consulting services.

Direct Channel was operating on a hardware-based legacy platform which was not able to maximise their operational scale. They wanted to increase their customer base and needed a reliable solution that could help them broaden their operations in Africa.

Rishi Jatania, Business Development Director-East Africa, Direct Channel Simabtech said, "Delighted customers spur our business growth. In order to continue this momentum and provide better services to our customers we understand the need to match the increasing demand. When we first chose AMEYO as the CIM technology to power our business we realized that it was a perfect fit, the capability of the solution is unparalleled and the dedicated support that Drishti provides ensures that we are always running at peak performance."

AMEYO provided Direct Channel features like ACD, IVR, Dialer, Voice Logger, Reporting, and CTI for their operation. Drishti's team ensured that the transition to the unified AMEYO solution from the hardware-based legacy platform was executed smoothly, and the reliability of AMEYO ensured there were no hassles.

Direct Channel has seen a growth in productivity as the AMEYO solution automated the customer service and customer reach-out campaigns. The flexibility, reliability, and scalability of AMEYO's architecture were the core requirements of Direct Channel. With a trusted solution powering business operations, Direct Channel has enhanced their core processes and service delivery.

About Direct Channel Simbatech Kenya Ltd.
Direct channel is a leading contact center and Business Process Outsourcer provider throughout Africa. The company was started in 2001 and has seen phenomenal growth over the past 10 years, currently serving the needs of reputable multinational organisations in various sectors. Headquartered in Johannesburg, the company has five contact centers across multiple locations in South Africa.

About AMEYO
AMEYO is the flagship solution from Drishti for complete CIM. It has been designed to add value to the businesses and pave way for a structured growth. AMEYO customers enjoy significant increase in efficiency levels, reduction in operational costs, flexibility,consistent user experience and a demonstrable ROI.

About Drishti
Drishti is a leading provider of Contact Center Software and Enterprise Communications Applications. With presence in over 40 countries including key touch points in India, SAARC, Middle East, Africa and Asia-Pacific. Drishti's customers are benefited with dedicated 24/7 support and award winning products based on innovative methodologies.