Direct Diamonds Sales Co. Wins the Best Bridal Ring Manufacturer Award in South Australia

Online, March 19, 2014 (Newswire.com) - Direct Diamonds Sales Co. (DDS), the renowned Adelaide jewellers and makers of engagement rings, were adjudged as the Best Bridal Ring Manufacturer in South Australia for 2013 at the recently held Australian Bridal Industry Awards (ABIA).

The award marks the third consecutive win for the family-run jewellery business that has held a longstanding tradition of carving beautiful Adelaide diamonds for numerous weddings in Australia and abroad. DDS were declared winners in the Ring category and were granted a 99.92 per cent rating, as judged by customer votes.

As part of the ABIA system, bridal feedback was counted for different wedding suppliers on various categories across parameters such as quality of product, quality of service, value for money and attitude of staff. The final winner and finalist in each category for each state (The Annual State Bridal Industry Awards) and nationally (The Designer of Dreams Awards) were determined based on a mathematical calculation standardised by ABIA. The process culminated with the glittering award ceremony that recognised wedding designers for excellence in their respective fields.
The popularity of DDS among brides and couples about to get married rests in a jewellery making tradition that dates back 50 years to the founder Bruno Moser. Moser trained in Switzerland in the fine art of manufacturing jewellery before moving to Australia and establishing the company's studio in Burnside, Adelaide in 1972.

Prior to this year's win, DDS were winners of the Best Ring Manufacturer in South Australia Award in 2011 and 2012 too. The fine quality and workmanship of exquisite engagement rings produced by the Moser family has been long appreciated by their clients in Japan, America, Thailand, Europe and Dubai as well. The Direct Diamond Sales Co. business that has passed along two generations now plans to shift focus on creating specialised, custom-made engagement and wedding rings for their customers in Australia.

Speaking on their plans for the Australian market, founder Bruno Moser's son, Richard said, "We pride ourselves on the absolute best quality in jewellery manufacture, using the diamonds that have been carefully picked out with the customer." He further explained how Direct Diamond Sales Co. offers specialised jewellery insurance with Q Report to its customers, which provides worldwide coverage that increases with the price of gold and diamonds, insurance payment that takes place within days, along with a patented system that allows revaluation of customer's jewellery every year at no charge to the client.

For the makers of this award-winning, fine handmade jewels and Adelaide diamonds set in high quality gold, it is a matter of supplying South Australia with jewellery that represents the state. The local staff and local materials used in the process has enabled DDS to reach the high point of being South Australia's preferred engagement and wedding ring manufacturer.

About Direct Diamond Sales Co.: Direct Diamond Sales Co. has been making fine jewellery for over 50 years and has clientele spread across South Australia, Japan, America, Thailand, Europe and Dubai. Winners of the South Australian jewellery craftsmanship and Design Excellence Award at the Australian Goldsmith Association, DDS specialises in custom-made engagement and wedding rings.