DirectRooms.com - Beijing prepares for major International Jewellery Fair between 16 to 19 July 2010

Online, June 2, 2010 (Newswire.com) - The world jewellery industry is getting set to head for the Chinese capital of Beijing in July for one of the sector's most famous and attended events in the annual calendar.

The Beijing International Jewellery Fair will see industry stakeholders from around the globe descend on Beijing's China World Trade Centre to view and purchase the very latest designs in fashion jeweller and other related accessories from many of the top suppliers and manufacturers in the industry.

With that in mind leading online hotel room booking specialist DirectRooms.com is advising people heading to Beijing around the July 16 to July 19 event to book accommodation early so as not to miss out.

Lek Boonlert, head of marketing for hotel room booker DirectRooms.com, says, "major international industry events like the Beijing International Jewellery Fair often see many hundreds and thousands more visitors to a city, so the impact on hotel room demand is obvious. With visitor numbers up, naturally hotels in Beijing are harder to get hold of on arrival."

The event at the CWTC will see exhibitions of new products from many of the world's leading designers and makers of fashion jewellery, plus also watchmakers and other vendors. The fair operates as a platform to bring together suppliers and procurement executives from the jewellery world in a professional environment.