DirectRooms.com - Design Engineers and Technical Managers Flock to Shenzhen from 25 to 26 February 2011

Online, January 20, 2011 (Newswire.com) - Shenzhen is the perfect backdrop for this important conference with many executive standard facilities to choose from. Shenzhen hotels are exemplary and offer visitors a diverse range of options.

Successful executives understand the power of face-to-face communication whether it be a conversation or a handshake; there is little doubt that the business relationships which work are created in the flesh, and this is especially true of China. To influence Chinese engineers, you must network and build relationships that are made in person.

So by participating in IIC-China you can introduce your business to the Chinese engineers design market. By acknowledging the engineers significance it reveals that you're going to take enough interest in them to give them the confidence that you will resolve their problems, first hand, an important aspect of Chinese culture. Plus this is the only annual event where designers can evaluate you and your technology and probe you with those all important questions which will get you the business. All are vital for the growth and getting new business to work with you

Lek Boonlert, marketing head of DirectRooms said: "Shenzhen is well used to hosting world beating events such as this, where the leaders in each of their fields will get together to make profitable plans for their future success. The city is alive by day and night, meaning guests will have no shortage of places to visit."