Discuss.io Expands Globally With UK Office

​Online enabler of consumer connections, Discuss.io, announced today expansion of its global presence, opening its first UK office in London.

The office will be led by market research technology specialist Tariq Mirza, Managing Director, Europe. Mirza was formerly employed by Kinesis Survey Technologies as MD for Europe, before its recent acquisition. He has more than twenty-three years of experience in market research software sales and development with Quantime, Voxco and Nebu.

Discuss.io is a company that is perfectly positioned to shape the future pathways through which brands connect and converse with consumers. The real-time connections enabled by our platform and flexible processes allow brands to rapidly engage with consumers when agile decision making is critical.

Tariq Mirza, Managing Director, Europe

This additional location enables Discuss.io to better support its UK and Europe-based clients, as well as engage new prospective customers in the region.

“Discuss.io is increasingly focused upon helping brands understand the context and cultural nuances that only come through conversations with consumers. Multinational brands with global operations require regional expertise to do this most effectively,” said Discuss.io Founder Zach Simmons. “The addition of a London office will facilitate Discuss.io’s expansion in the region, and Tariq Mirza is highly qualified to lead these efforts. We are very pleased to have him join our team.”

“Discuss.io is a company that is perfectly positioned to shape the future pathways through which brands connect and converse with consumers. The real-time connections enabled by our platform and flexible processes allow brands to rapidly engage with consumers when agile decision-making is critical,” Mirza said. “I am extremely excited to join Discuss.io and help secure a leading position in the UK, Europe, and globally.”

For more information, brand marketers in the region can reach Discuss.io by emailing Tariq at [email protected].

About Discuss.io

Discuss.io enables brands to make better business decisions by engaging directly with consumers through real-time conversations. Using video conferencing, brands are able to connect face-to-face, online, in order to achieve a rapid and deep-seated understanding of consumer perspectives and behaviors. This “agile empathy” encourages brands to make better real-time decisions, leading to reduced time-to-market, successful products, and more effective marketing. The Discuss.io proprietary platform erases geographic barriers, expanding brands’ global reach and equipping them with a cultural and contextual understanding of the consumer populations that they target. Today, Discuss.io is powering consumer connections and empathy programs at many of the world's leading brands. Please visit the Company’s website for more detail. The company is headquartered in Seattle, WA, USA. Read more at www.discuss.io.

For press inquiries, please contact:

Shalendra Chhabra
[email protected]

Source: Discuss.io

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Tags: consumer connects, discuss.io, expansion, focus groups, growth, IDIs, marketing research, qualitative market research, UK, UK office


About Discuss.io

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Discuss.io is an online consumer connection platform for real-time qualitative market research and focus groups.

Shalendra  Chhabra
Shalendra Chhabra
VP of Product and Marketing, Discuss.io, Discuss.io
Discuss.io
1300 N Northlake Way (Ste 103)
Seattle, WA 98103
United States